Irene Lombardo

Enthusiastic Marketing Management post-graduate with Distinction from the University of Westminster, specialising in innovative solutions and design thinking. Proven team player with a creative mindset, dedicated to leveraging research for effective marketing strategies. Holder of a Business Law degree, with a focus on GDPR and Personal Data. 

Master's Dissertation in Marketing Management MA about the use of Gamification to improve Customer-Brand Relationships: This work showcases expertise in gamification techniques, demonstrating a commitment to enhancing customer-brand relationships through cutting-edge approaches. Fluent in English and Italian, and combining legal acumen with marketing innovation, I bring a unique skill set to drive success in dynamic business environments.

Internship / Marketing Consultant - Westminster Community Consultancy Programme Oct 2022 - Dec 2022 (Fixed term) 

● Led a collaborative team effort in developing and implementing product and strategy solutions for clients, resulting in a notable increase in ROI. 

● Conducted comprehensive qualitative and quantitative research to inform creative problem-solving approaches, showcasing a data-driven mindset. 

● Demonstrated effective time management through individual and group tasks, coordinating seamlessly with team members from diverse backgrounds. 

● Presented well-structured reports and actionable recommendations to clients, highlighting findings and insights derived from research efforts. 

Volunteer / Marketing Specialist and Project Manager Dec 2019 - July 2021 

● Initiated and executed market research, identifying key trends and competitor insights, contributing to improvement in product optimisation. 

● Analysed buyer profiles, outlining behaviour and psychology to establish a solid foundation for decision-making processes. 

● Developed and implemented data-driven marketing strategies, leveraging segmentation observations to enhance targeting precision. 

● Proficient in qualitative and quantitative research methodologies, employing various tools to compile and analyse data effectively. 

● Showcased adeptness in cross-functional collaboration, ensuring seamless teamwork in diverse project environments.

University of Westminster / MA Marketing Management (Distinction) 

Sept 2021 - Nov 2023, London, UK (Part-time) 

Specialised in: Consumer Psychology, Marketing Research Insights using SPSS, Product and Brand Management, Distribution and Price Management for channels and supply chains. Explored Strategic Marketing Management in an International Context, Marketing Creativity and Innovation. 

Developed group and individual projects involving the creation and improvement of product concepts and product strategies through Scientific Research, Artificial Intelligence, Design Thinking, and Creative and Innovative approaches in the following fields: Food and Nutritional Assets, Human Health, Sustainability, Consumer Psychology Analysis, Business and Product Innovation. 

Steve Jobs Academy / Digital Marketing and Visual Communication Technical Diploma (86/100) Nov 2018 - Dec 2020, Catania, Italy 

Gained Technical skills in Web Copywriting, SEM, SEO, Front end with HTML and CSS, Digital marketing, E-commerce management, Project Management, UI / UX Design, Business analysis and strategy. 

University of Messina / Business Law Bachelor Degree (96/110)                                             May 2015 - Oct 2020, 

Messina, Italy Explored public and private laws at a national and international level. Conducted a thesis on GDPR's impact on Italian companies and employers.