Jagdish Sharma

Strategic MarTech, Campaign Analytics, and Automation Specialist with 23+ years of experience architecting and optimizing Omni-channel marketing campaigns. Proven expertise in end-to-end campaign orchestration including journey design, next-best-action (NBA) strategies, personalized customer experiences, and marketing automation—driving billions in incremental revenue and significant efficiency gains. Adept at stakeholder engagement and translating complex data into actionable insights across Pensions, Life Insurance, Retail, and Banking sectors, with a deep understanding of predictive and behavioural analytics.

Experience Summary

Strategic MarTech, Campaign Analytics, and Automation Specialist with 23+ years of experience architecting and optimizing Omni-channel marketing campaigns. Proven expertise in end-to-end campaign orchestration including journey design, next-best-action (NBA) strategies, personalized customer experiences, and marketing automation—driving billions in incremental revenue and significant efficiency gains. Adept at stakeholder engagement and translating complex data into actionable insights across Pensions, Life Insurance, Retail, and Banking sectors, with a deep understanding of predictive and behavioural analytics.

MarTech Tools & Platforms:

• Campaign Engines: Salesforce Data Cloud (CDP), Marketing Cloud Engagement (Journey Builder , Contact Builder, Automation Studio , Email Studio, AMP Scripts, HTML, CSS, SSJS, API Integration, SQL/SOQL),

HCL Unica (Campaign, Interact, Journey Builder), Acoustic (formerly IBM Watson Marketing), Litmus, Adobe Campaign and Xponent.

• Programming & Automation: Expertise in customised Triggers, macros, JSON, VB.net, Postman and scripting languages (VB/Shell/Batch/JS) for seamless data transfer in on- premise and cloud environments.
• Data Analytics & Visualization: Azure Data Bricks, SQL (Oracle, MS SQL, DB2, Teradata), Adobe Analytics, Google Analytics, Python, R, Tableau, Power BI, SAS/SPSS Suite, Advanced Excel Macros.

Key Campaign & Analytics Skills

• End-to-End Campaign Management comprising - On-premise/Azure cloud Data models, Journey orchestration & Building and automation and Multi-channel Delivery.
• Strategic Segmentation, Personalization, Automation, API testing/integration
• Digital marketing KPIs like – CTR, CPC, Retention rate, CLV, NPS, funnel, behavioural tracking, Profiling, and SEO/Media/Email matrices using A/B testing etc.
• Stakeholder Engagement, Quality Management, Continuous Improvement and Regulatory Compliance, problem-solving, Project Management (Agile/Scrum)

Master of Business Administration and MSc in statistics