James Ferguson

A Senior eCommerce and Digital Marketing and Conversion Rate Optimization Consultant with a proven entrepreneurial flair and a broad knowledge of the international online marketplace and retail trends underpinned by a track record of success in digital brand development and driving digital customer acquisition, digital marketing strategy, data analysis and sales conversion for leading brands. Pursuing next career move with a fast-growing business looking for an agile, hands-on Head of eCommerce with a collaborative approach and the expertise to lead a team to create and develop innovative, high-impact digital strategies to achieve business growth potential.

Appointed as an eCommerce Consultant with Incubeta, an internationally recognised leader in digital marketing, 
and one of a select few globally certified Google Marketing Platform (GMP) partners
Transformed Bedeck 1951’s B2C eCommerce and Digital Marketing Strategy and significantly turned around the bed and bath ware retailer’s online performance and turnover from £3m to £9m (2018-2021)
Created and launched Scent by Mail, the first multi-brand candle subscription box in the UK and established supplier relationships with over 40 top home fragrance and candle brands
Negotiated the sale of WoodWick URL back to the brand owner Newell (parent company of Yankee Candle)
Launched the first Yankee Candle and Woodwick Candle official online retail stores which were later consolidated into one multi-brand candle website candlesdirect.com, Europe’s largest online multi-brand candle store 
Opened the first Yankee Candle store in N Ireland and the first Yankee Candle online retail store yankeedirect which evolved into a group of 30 retail stores across N Ireland, Republic of Ireland and the UK mainlan

Business & Digital Marketing Strategy (B2B / B2C)
Digital Brand Development / Website Design & Function 

E-tailing, Retail & Distribution / Driving Sales & Analysis (Google Analytics)
Multi-Channel Integration, Growth & Traffic
Analysing & Improving Digital Content, Journey & Campaigns 
Website Conversion Rate Optimisation (Google Optimise)
Digital Advertising (Google Ads, Meta & Microsoft Ads)
Content Management Systems (Magento 1 / Magento 2 Community & Enterprise, Shopify & Big Commerce)
P&L Ownership / Financial Analysis / Budget Control / KPI’s
IT Proficient (Klaviyo Email/SMS Campaign & Automation Specialist)