Jessica Burke

Highly motivated Senior SEO Specialist with proven experience in the iGaming industry. Committed to delivering exceptional results through reliable, efficient, and high-quality work. Seeking to contribute my expertise to a forward-thinking organization where I can drive impactful SEO strategies and help achieve business goals.

I excel at maintaining top-performing page rankings within SERPs 1–10 for relevant search queries and topics, ensuring strong online visibility. With advanced expertise in conducting comprehensive domain audits, I can identify, resolve, and report issues that may impact key performance indicators. Passionate about optimizing website content and SEO strategies, I’m committed to enhancing visibility and driving increased conversions for your site.

At DigiOutsource, I led comprehensive SEO initiatives across seven related brand domains in my role as Senior SEO Specialist. I focused on in-depth keyword research, content structuring, and ongoing optimization in line with the latest Google algorithm updates. I closely monitored core KPIs such as CTR, impressions, clicks, and rankings to identify trends and opportunities. Each month, I refreshed and optimized content using E-E-A-T principles, pyramid-style internal linking, and strategic keyword integration. I proactively addressed performance issues by analyzing traffic drops, ranking fluctuations, and technical SEO flags. I implemented advanced technical SEO strategies, including sitemap management (HTML, XML, hreflang), schema markup, breadcrumb navigation, and JavaScript optimization to meet Core Web Vitals standards. I also optimized crawl efficiency through tailored robots.txt files and structured site hierarchies. I relied on tools like Google Search Console, Google Analytics, Data Studio, SEMrush, Ahrefs, Screaming Frog, and Google Trends to drive data-informed decision-making.

In my previous role as SEO Specialist, I conducted regular visual audits, executed on-site optimizations such as content uploads, internal linking, and meta updates, and performed thorough site crawls using Screaming Frog to identify and fix technical issues. I also structured URLs and site matrices based on best SEO practices and ensured all activities aligned with the overall SEO strategy. Throughout, I tracked and analyzed the success of my efforts against key performance indicators to ensure continuous growth.

I hold a South African Senior Certificate from Camps Bay High School. Over the years, I’ve continued to expand my knowledge through various certifications. I completed Google Analytics for Beginners via the Google Analytics Academy and earned the Fundamentals of Digital Marketing certificate through Google Digital Skills for Africa. I’ve also gained hands-on technical skills with HTML (Beginner and Advanced) and Excel Advanced, both through Apsol. Additionally, I’ve deepened my SEO expertise with certifications from SEMrush, including Backlink Management and Navigating On-Page and Technical SEO.