Joe Foley

Equipped with extensive experience in cross-functional team management, mobile app + web product strategy, and agile development methodologies, I consider myself a well-versed and adaptable digital product manager / owner.

With a true passion for user-centric product design, I envision digital experiences beyond their present possibilities, allowing me to proactively ideate, build and manage simultaneous project backlogs, efficiently prioritise an overarching product roadmap, and focus on user-first needs, whilst shipping platform changes within business-critical timeframes.

Working closely with stakeholders, UX / UI designers, engineers, and data teams alike, I strive to deliver more robust, innovative, and data-driven digital experiences; through the careful selection and utilisation of digital technologies and tools, whilst helping to grow businesses, teams and services with integrity and iterative scalability.

> 9 years of experience in agile product delivery, predominantly working across smartphone (iOS,Android, hybrid) applications. From use case validation, concept ideation, end-2-end user testing (qualitative+ quantitative) and execution of broader product strategy, my work always necessitates close collaboration with cross-functional digital teams.

Adept at managing business-critical milestones, i'm very comfortable challenging stakeholder ideas and expectations to help drive product vision decision making, technical feasibility, and delivery. Gathering and clearly articulating the needs of key stakeholders, enables me to translate functional and non-functional requirements while proficiently defining epics, features, user-stories and acceptance criteria, whilst concurrently creating project initiation documentation to ensure seamless project execution.

A proactive approach to managing multiple product work-streams in parallel, including iterative roadmap validation and backlog refinement, so to efficiently deliver more innovative, robust, and scalable products and feature enhancements, while anticipating potential risks, assumptions, issues, and dependency (RAID) production events, and mitigating future occurrences.

An in-depth understanding of SDLC methodologies, i.e. agile (scrum), lean (kanban), waterfall, and app & web UX / UI design principles, front (client- side) / back-end (server-side) development frameworks, and usability testing best practices, all acquired from years of experience working with, sports, medical (HealthTech), retail (eCommerce), finance (FinTech), blockchain (crypto), travel, aviation, automotive, energy, and gambling industry-specific applications.

Detailed knowledge and hands-on expertise in working with various data analytics tools, such as Flurry, Mixpanel, Firebase(GA), and Adobe Experience Manager. This includes platform analytics config, defining custom event tracking based on pre-defined business (OKR)and performance (KPI) metrics, data analysis, and stakeholder insights reporting. My proactive approach in monitoring platform performance and stability allows for timely identification and prioritisation of defects (post triage), in-line with development sprint cycles.

Extensive experience of AppStore (iTunes Connect, Google Play Console) set-up and management, including ASO (App Store Optimisation) & SEO, policy compliance (including GDPR),and agile release management (ART) best practices. Additionally, possessing broader experience of creating and executing product marketing, user acquisition and engagement (retention) strategies.

Utilised 3rd party platforms: JIRA, Confluence, ClickUp, Trello, StoriesOnBoard, lnVision, Optimizely, Proto.io, TestFlight, HockeyApp, StoryBook, Crashlytics (Now Firebase Crashlytics), buddybuild, iTunes Connect, Google Play Console, Figma, Sketch, Photoshop, Twilio, AirShip, OneSignal, Tickaroo, MailChimp, GitHub, and Pan-Intelligence (BI).

Managed 3rd party integrations : SmartAd, StreamAMG (OTT), Brightcove Video Cloud, Sportradar Data Services, Opta Sports Data, OAG Flight Data, Stripe, PayPal,WorldPay, and Pan-Intelligence (BI).

A LEVELS// BUSINESS STUDIES (B), ECONOMICS (C) > ORPINGTON COLLEGE// 2004