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Julie Parker

Julie Parker

Head of Marketing

Marketing / Advertising / Public Relations

Glasgow, Glasgow City

Social

About Julie Parker:

Strategic Marketing Leader | B2B SaaS & Fintech | Brand Elevation | Revenue Growth

Senior B2B marketer with 15+ years’ experience - eight in FinTech, SaaS, and cloud infrastructure. I’ve built and led lean, effective teams, delivered global campaigns, and developed marketing that drives qualified pipeline and supports sales at every stage.

Skilled at turning complex technical products into clear, commercially relevant messaging that resonates with customers and supports sales. Recent work includes helping a niche cloud provider attract Tier 1 financial clients, using AI to speed up content creation by 60%, and running campaigns that outperformed benchmarks.

 

Skills

▪ Growth Marketing Strategy

▪ Account-Based Marketing (ABM)

▪ AI-Enabled Content Creation

▪ Demand Generation & Campaign Optimisation

▪ Go-to-Market (GTM) Execution

▪ Performance Marketing (SEO, Paid, Social)

▪ Brand Strategy & Positioning

▪ CRM & Marketing Automation

▪ Team Leadership & Development

▪ Digital Analytics & ROI Reporting


 

 

 


 

Experience

Head of Marketing | Beeks Financial Cloud (2020–present)
Led global B2B marketing for a fintech/cloud infrastructure firm. Full brand overhaul, multi-channel campaigns, ABM, product launches, and two website rebuilds.

Delta & Commercial Marketing Manager / Product Marketing Manager | BiP Solutions (2019–2020)
Owned go-to-market and product marketing for SaaS platforms in the GovTech space. Drove email performance, event impact, and sales enablement.

Group Marketing Manager | Delegate (2017–2019)
Directed global marketing and a corporate rebrand for a LegalTech provider. Boosted lead generation and strengthened brand perception.

Marketing Projects Manager | Optical Express (2010–2017)
Managed marketing initiatives across retail healthcare channels.

Senior Account Manager | Agencies (1993–2004 / 2007–2010)
Led client work across sectors including retail, healthcare, and finance.

Regional Ops / Key Account Manager | RBS (2004–2007)
Managed high-value client relationships and regional ops in the finance sector.

 


 

Education

Bachelor of Arts

Communication and the Mass Media

Glasgow Caledonian University


 

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