beBee background
Professionals
>
Norwich
Kelly Smith

Kelly Smith

General Manager

Wellness / Beauty

Norwich, Norwich District, Norfolk

Social


About Kelly Smith:

Passionate General Manager with over 11 years’ experience in the Health and Wellness industry. Skilled in leading teams, managing performance and driving business growth through P&L management, compliance and high service standards. Strong communicator and leader.

Experience

KELLY SMITH



 

WORK EXPERIENCE

Career Break – Relocation Bedfordshire to Norwich
July 2024 - Present

The Bannatyne Group - General Manager - Hitchin

September 2019 – June 2024

Lead operations at a Premium Health Club & Spa serving 2,500 members, with a turnover of £2.6M and an EBITDA of £1.2M. Oversee a dedicated team of 50 staff members across a diverse facility that features an 11-bed spa, wet-side area, restaurant, three-floor gym, three studios, and offers 75 weekly fitness classes.
   

Key Successes:
 

The Bannatyne Group – Cluster Spa Manager – Colchester 
January 2019 – September 2019

In a dual site manager role, I oversaw our two flagship spas, achieving a total income of £3M. Lead and mentor a team of over 100 Spa Therapists across both locations, each equipped with an Elemis retail shop, to deliver exceptional guest experiences and drive operational success.

Key Successes:
 

  • 5 Bubble Rating: Proudly achieved a prestigious 5 bubble rating from The Good Spa Guide, showcasing our commitment to excellence in spa services and guest experience.
  • Therapist Recruitment & Training: Successfully recruited and trained 37 therapists, specialising in Elemis facials, body treatments, and lava shell massage techniques, enhancing the quality and diversity of our spa offerings.
  • Increased Spa Yield: Boosted spa yield from £40 to £65 per hour through effective operational strategies and enhanced service delivery.
  • Surpassed Income Forecasts: Grew spa income by an additional £80k over projections, demonstrating a strong ability to drive revenue and optimise financial performance.

The Bannatyne Group – Spa Manager – Bury St Edmunds
May 2017-January 2019

Led a 30-bed treatment spa with 52 therapists, delivering exceptional service to up to 200 guests daily. Drove spa revenue to £1.8M by enhancing operational efficiency and guest satisfaction. Prioritised the well-being of both staff and clients, ensuring a positive and high-quality spa experience for all.

Key Successes:

 

  • Spearheaded a £2.5M spa renovation, increasing capacity from 11 to 30 treatment beds and growing the therapist team from 15 to 52, all while upholding exceptional service quality.
  • Founded the Bannatyne Training Academy, achieving accreditation from The Beauty Guild and enhancing staff training and development.
  • Developed a work experience program with a local college, providing 30-hour placements for 8 students, fostering future talent in the industry.
  • Recognised by the local college, becoming an endorsement for Level 3 students, and honoured by having one of the college’s salons named after our spa.

The Bannatyne Group – Spa Therapist – Norwich
June 2013 – May 2017

Experienced Spa Therapist skilled in delivering a range of treatments including massages, facials, gel nails, intimate waxing and many more. Focused on client care, personalised consultations, and maintaining high hygiene standards. Committed to providing exceptional service and enhancing client well-being in a relaxing environment.

 

Education

Beauty Therapy NVQ 2 

Beauty Therapy VRQ 3

Pool Plant Operator Level 3

First Aid At Work

Pool Responder First Aid

Professionals in the same Wellness / Beauty sector as Kelly Smith

Professionals from different sectors near Norwich, Norwich District, Norfolk

Other users who are called Kelly

Jobs near Norwich, Norwich District, Norfolk

  • Nando's UK & IRE Norwich

    Join to apply for the General Manager role at Nando's UK & IRE. We want Nandocas (our team members) to be happy and do well. · 4-week paid sabbatical after every 5 years of commitment to us. · Free food at work and a tasty discount on your days off. · ...

  • Barchester Healthcare Norwich

    We are looking for a General Assistant to work in one of our care homes. As a General Assistant you will be responsible for carrying out tasks such as housekeeping, cleaning and catering. · ...

  • Potters Resorts Hopton On Sea, England

    We are currently looking for a General Theatre Technician to support our busy Entertainment Technical team. The ability to operate a show as directed by the show director/Technical Manager. · Operating Avolites lighting consoles. · ...