beBee background
Professionals
>
Marketing / Advertising / Public Relations
>
London
Kelvin Cooke

Kelvin Cooke

Senior Marketing Professional | Financial Services

Marketing / Advertising / Public Relations

London, Greater London

Social

About Kelvin Cooke:

With 10+ years of marketing experience in the financial services sector, I'm currently the Marketing Lead (Head of Marketing) at Monument Bank, reporting to the Chief Commercial Officer.

I'm a dynamic financial services marketing professional with extensive experience in HNW and corporate (start-up to mid-market) segments.

I combine consumer insights, data, and creativity to design high-ROI and innovative marketing strategies, delighting customers. I thrive on using data to resolve ambiguity and excel in fostering collaboration for effective marketing delivery. I have extensive budget management experience, handling both small and large budgets.

I'm skilled in marketing channels aligned with commercial, professional, and affluent segment preferences. Proficient in martech tools, including Salesforce Marketing Cloud, DotDigital, Google Analytics, LinkedIn (inc. Ads), Google Ads, and Meta Business Centre.

Experience

I’m a results-driven marketing professional with over 20 years of experience across B2B and B2C financial services in Australia and the UK. I have extensive marketing experience working with HNW private clients and business banking (start-up to mid-market) segments at leading brands including ANZ Bank, NatWest Group, Vitality Insurance, and Investec.

My key strengths include:

  • Marketing Leadership: Forming highly successful working relationships with stakeholders of varying seniority from business functions that are crucial to the success of marketing, specifically Product Management, Compliance/Legal, Operations, and Business Development (B2B Sales and B2C Sales).
  • Direct & Indirect Marketing: Demonstrated success using marketing planning and execution of initiatives to support Business Development teams and end-to-end acquisition.
  • Marketing Management: Analytically driven with a strong focus on leveraging data and segmentation to develop and execute marketing initiatives.

I’m proficient in martech tools, including Salesforce Marketing Cloud, DotDigital, Google Analytics, LinkedIn (inc. Ads), Google Ads, and Meta Business Centre.

Education

Master of Commerce, Marketing

  • Degree with Distinction.

Bachelor of Commerce, Marketing & Advertising

  • First Class Honours.
  • Degree with Distinction.
  • Chancellor’s Honours, Top 1%.

Professionals in the same Marketing / Advertising / Public Relations sector as Kelvin Cooke

Professionals from different sectors near London, Greater London

See professionals near London, Greater London

Other users who are called Kelvin

Jobs near London, Greater London

  • Marketing Talent | Marketing Recruitment Experts

    Events Marketing Manager

    Found in: Ziprecruiter UK C2 - 2 days ago

    Marketing Talent | Marketing Recruitment Experts Greater London, United Kingdom

    Job Description · Events Marketing Manager – International B2B Financial Conferences · This role is hybrid, with c2 days per week in the Central London office (or more if you prefer) · NB - you must have 3+ years of B2B Events Marketing experience to be considered for this role · ...

  • Haleon

    Quality Specialist

    Found in: Jooble UK O C2 - 4 days ago

    Haleon Surrey, United Kingdom

    A new world-leading consumer health company. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combina ...

  • Xcede

    Senior Big Data Engineer

    Found in: Jooble UK O C2 - 5 days ago

    Xcede United Kingdom

    Senior Data Engineer (GCP) Up to £100,000 · Fully Remote in UK · A successful AI-driven FinTech are hiring for a Senior Data Engineer (GCP) to lead a key project for them for their most exciting & innovative product It's a medium sized tech/ AI scale-up, rapidly growing with a g ...

See jobs in London, Greater London