Senior Marketing Professional | Financial Services
About Kelvin Cooke:
With 10+ years of marketing experience in the financial services sector, I'm currently the Marketing Lead (Head of Marketing) at Monument Bank, reporting to the Chief Commercial Officer.
I'm a dynamic financial services marketing professional with extensive experience in HNW and corporate (start-up to mid-market) segments.
I combine consumer insights, data, and creativity to design high-ROI and innovative marketing strategies, delighting customers. I thrive on using data to resolve ambiguity and excel in fostering collaboration for effective marketing delivery. I have extensive budget management experience, handling both small and large budgets.
I'm skilled in marketing channels aligned with commercial, professional, and affluent segment preferences. Proficient in martech tools, including Salesforce Marketing Cloud, DotDigital, Google Analytics, LinkedIn (inc. Ads), Google Ads, and Meta Business Centre.
I’m a results-driven marketing professional with over 20 years of experience across B2B and B2C financial services in Australia and the UK. I have extensive marketing experience working with HNW private clients and business banking (start-up to mid-market) segments at leading brands including ANZ Bank, NatWest Group, Vitality Insurance, and Investec.
My key strengths include:
- Marketing Leadership: Forming highly successful working relationships with stakeholders of varying seniority from business functions that are crucial to the success of marketing, specifically Product Management, Compliance/Legal, Operations, and Business Development (B2B Sales and B2C Sales).
- Direct & Indirect Marketing: Demonstrated success using marketing planning and execution of initiatives to support Business Development teams and end-to-end acquisition.
- Marketing Management: Analytically driven with a strong focus on leveraging data and segmentation to develop and execute marketing initiatives.
I’m proficient in martech tools, including Salesforce Marketing Cloud, DotDigital, Google Analytics, LinkedIn (inc. Ads), Google Ads, and Meta Business Centre.
Master of Commerce, Marketing
- Degree with Distinction.
Bachelor of Commerce, Marketing & Advertising
- First Class Honours.
- Degree with Distinction.
- Chancellor’s Honours, Top 1%.
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