Lara Sayegh

I am an experienced D2C Marketing Manager with a strong background working in the FMCG and Travel industry. Highly skilled in Ecommerce, Multi-Channel Marketing, Social and Digital strategy, Market Research and Marketing Communications.

Naturally curious and inherently creative. A passion for e-commerce drives my work, delivering results that drive revenue, growth, engagement and advocacy on a UK scale.

I am also a painter/artist in London, primarily working in acrylic paint. I have always been drawn to painting and surrounding myself with art. And I have found myself over the years absorbed by the exciting world of galleries, exhibitions and in particular the beauty of the human figure. 

D2C MARKETING MANAGER

ECOMMERCE:

• Project led the launch of The Coconut Collaborative's ecommerce site in the UK market.
  Responsible for devising the Ecommerce strategy to meet The Coconut Collaborative's ecommerce goals.
• Managed the Shopify store and order processing integration with an external fulfilment warehouse.
  Managed weekly/monthly reporting and performance tracking with key stakeholders based on data analysis and consumer insights.
• Built the promotional plan to achieve the sales targets.

BRAND MGMT STRATEGY

• Devised a Marketing strategy for the UK team to exceed aggressive growth expectations.
  Managed agency and Creative teams to deliver on brand campaigns across key channels; overseeing creative outputs and putting recommendations to the business

PR & COMMUNICATIONS

•  Devised a robust influencer marketing strategy and achieved a 15% referral rate.
  Strongly successful with communicating and building relationships with a wide range of people across different departments.
• Established and nurtured key relationships with health and wellness influencers across the industry.

CONSUMER RESEARCH

• Strong experience conducting consumer research related to NPD; providing analysis reports to influence senior decision-makers on brand strategy
  Strong presentation and analysis skills

BA (HONS) BUSINESS STUDIES WITH OPERATIONS AND PROJECT MGMT.

University of Bournemouth | 2011 - 2015 Grade 2.1