Lifang Lin

Hi, my name is Skylar Lin, and I am currently pursuing an MSc in Marketing Management at the University of Southampton. I have a strong background in social media management, content creation, and community engagement, with hands-on experience working on various digital platforms such as Instagram, LinkedIn, Douban, XiaoHongshu, and WeChat.

In addition to my academic focus, I have participated in several volunteer activities and held leadership roles, including my position on the New Forest Youth Board, where I collaborate with young people to drive initiatives related to sustainability and conservation. These experiences have equipped me with strong communication and organizational skills, as well as the ability to connect with diverse audiences.

I am passionate about using my marketing expertise and creativity to make a positive impact, whether through social media campaigns, community projects, or youth engagement activities.

I have a diverse background in social media management, content creation, and community operations. I have managed multiple social media platforms, such as Instagram, LinkedIn, Douban, XiaoHongshu, and WeChat, driving engagement and increasing follower growth. I have also worked on e-commerce optimization and marketing campaigns, enhancing product visibility and customer interaction. In addition,  I have experience in education marketing and have led several volunteer projects, including a leadership role on the New Forest Youth Board, focusing on sustainability and conservation initiatives.

My Experence reflects strong communication skills, teamwork, and the ability to effectively engage with diverse audiences.

MSc in Marketing Management – University of Southampton (09/2023 – 08/2024)
This program provides me with expertise in key areas such as digital marketing, consumer behavior, marketing communication, and strategy. My coursework and dissertation on vintage luxury goods further demonstrate your focus on marketing trends and consumer insights.