Lorraine Brown

2002 – Present  I  FREELANCE DESIGNER 
For the past 22  years I have delivered comprehensive design solutions to a wide variety of clients in sectors such as healthcare, finance, events, charity, publishing, leisure, transport, property and retail. 
Key responsibilities and skills:
•  Conceptualise and design print and digital based assets such as logos, brochures, magazines, posters, adverts, billboards, vehicle and social media graphics to promote brand and visual identity.
•  Manage projects from concept to delivery, ensuring they are completed on time and within budget to the clients satisfaction.
•  Collaborate with clients and internal teams to understand their needs and develop design solutions that meet those needs.
•  Develop design concepts, incorporate feedback and make revisions as necessary.
•  Build, manage and maintain an active client base whilst presiding over multiple projects at once.

2000 – 2002  I  Informa Publishing Group Plc  I  DESIGNER
Responsible for the relaunch and monthly production of a financial magazine entitled Planned Savings, together with related supplements and awards brochures. Sourcing of feature and cover visuals through freelance illustrators and picture libraries. Additional work included the design of book/report covers, production of two monthly newsletters and generating visuals for other magazines. Key skills: Design and layout, proofing, meeting production schedules, hiring and briefing illustrators, the ability to be flexible and work closely with the sales, marketing and editorial teams.

1997 – 2000  I  Monitor Press Ltd  I  DESIGNER / PRODUCT MANAGER 
Responsible for implementing and co-ordinating corporate branding throughout the company, including the design of brochures, stationery, product relaunches and promotional literature. Marketing responsibility for the planning and implementation of direct mail campaigns into the B2B sector within an agreed budget and time scale. Close liaison with list brokers, conference companies, editors and printers essential. Key skills:: Creative development, copywriting, understanding costs and targets.

1996 – 1997  I  Incentives UK Ltd  I  DESIGNER / ADVERTISING SALES 
Design of advertisements, brochures, mail shots and promotional literature. The development and maintenance of professional relationships with clients. Providing on-site sales and design training to a network of franchises throughout the UK. Selling of advertisement space through field and telesales. Key skills: The ability to recognise and understand individual requirements, effective presentation skills and communication with people at all levels.
 

2.1 BA Hons in Design Studies 
HND in 3D Design
Foundation Course in Art & Design 
7 ‘O’ Levels, 3 ‘A’ levels 

Skilled in: InDesign, Illustrator, Photoshop, Adobe Acrobat Pro, MS Office