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Louis Grove

Louis Grove

Market Research Project Manager - Mixed Method

Marketing / Advertising / Public Relations

London, Greater London

Social

Services offered

I am an experienced market researcher and data analyst skilled in both qualitative and quantitative methods. My background includes:

  • 5+ years experience managing full market research projects from end-to-end, including survey design, programming, analysis, and insight reporting
  • Proficiency with statistical analysis using R and Excel; experience with large datasets and SQL databases
  • In-depth knowledge of quantitative techniques such as conjoint analysis, clustering, pricing models, and more
  • Hands-on experience conducting qualitative research like focus groups, ethnography, and interviews to uncover user insights
  • Strong project management abilities coordinating research operations and multidisciplinary teams
  • Exceptional analytical thinking and data storytelling skills to translate research into clear, actionable narratives
  • Experience embedding in cross-functional product and commercial teams in an agile environment
  • Passionate about leveraging research and data to inform product and marketing strategy

I love using research to uncover impactful insights that create business value. With my mixed methods expertise, collaborative approach, and passion for my craft, I am excited to make meaningful contributions to data-driven decision making.

Ideally, I would like to find project based work to conduct through my boutique insight consultancy; MIXMIND. However, I am open to part or full-time position at a company that aligns with my values.

Market researcher
Project manager
Consultant
Data analyst
Approximate rate: £ 56.25 per hour

Experience

  • Currently a Senior Associate on the Tech and Growth team at GLG, managing mixed methods research projects for leading tech clients in areas like internet search, fintech, and biotech. Delivered over $150k in new business in first 3 months.
  • Consulting independently at MixMind, providing full end-to-end research and analytics capabilities for customer insight projects.
  • Previously the Senior Customer Insight and Experience Analyst at Myenergi Ltd for over 2 years. Managed annual survey research engaging 3000+ respondents to gain customer insights. Conducted qualitative research like focus groups and interviews to understand brand perception and CX. Worked cross-functionally to apply insights, presenting to C-suite and board members.
  • Prior experience as an Analyst at Kantar, managing research for major FMCG brands. Conducted quarterly reporting and presented insights to client leadership teams.
  • Additional research experience at IFF conducting survey research for government and academic institutions.

With over 5 years of experience managing impactful research projects across multiple industries, I have a proven track record of delivering business value through analytics and insights. My background demonstrates strong capabilities across both quantitative and qualitative methods.

Education

  • Master's Degree in Social Anthropology, SOAS University of London (2017-2019)
  • Bachelor's Degree in Evolutionary Biology, University of Exeter (2014-2017)

My academic background provides relevant skills for market research:

  • Training in ethnographic qualitative research methods like interviews and participant observation through my master's program in anthropology
  • Strong capabilities in statistical analysis, data modeling, and research design developed through my undergraduate degree in biology
  • Experience applying an analytical lens to understand human behavior and culture
  • Ability to think critically and holistically, examining issues from multiple perspectives
  • Strong written and verbal communication skills honed through advanced academic coursework

My education in the social sciences and biology gives me a solid foundation of research methods training and analytical thinking that informs my approach to impactful market research and data analysis.

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