Louise Taylor

Highly commercially driven, award-winning marketeer with over 25 years significant experience in retail brands such as Radley London, Cath Kidston and the Arcadia Group. Following a grounding in commercial roles in the not- for-profit sector, I now specialise in championing retail brands, providing vision and leading the planning and execution of results-driven integrated campaigns and storytelling across the full marketing mix, to increase brand awareness and generate income. I am a confident decision maker, self-starter, highly positive, passionate and a strong team player who thrives in fast-changing environments, managing change and collaboration. Excellent communicator and presenter with significant experience of coaching, negotiating and influencing.Successfully established new high performing marketing teams by selecting the best talent, creating an inspiring vision for change, and delivering best-in-class marketing campaigns. Culturally aware and motivated about creative excellence, I love finding ways to disrupt and innovate. Strong marketing professional graduated from Squared Online and Marketing Week's Mini Marketing MBA.

Global Head of Brand, Creative and Social: RADLEY LONDON                                                                          2020 - present 

Growing and leading a global team of 18 to shape the brand positioning and DNA for Radley London. Accountable for all brand communications and activations each season, through traditional and digital channels. Lead all creative and brand initiatives; 360 campaign ideation; and external agency management.

Global Head of Brand Marketing and Social: CATH KIDSTON                                                                                        2018-2020

Led multi-channel team of 15, devised global brand and lifestyle multi-channel campaigns with a £5m budget, including media, events, editorial content, social media, collaborations and influencer strategy. Managed global creative, PR, research and social media agencies. Led the campaign planning process across website and global wholesale, and franchise partners.

Interim Head of Brand, Creative and PR: ANTHONY NOLAN CHARITY                                                                                      2017-2018

Key member of senior team, developing a three year brand strategy. Led £1.5M annual marketing strategy across brand, creative, content and PR focused on increasing brand awareness, ROI, and £10M income. Overall brand guardian, responsible for setting creative direction across all customer touch-points including TV, film and photography.

Head of Brand and Marketing (maternity cover): MARIE CURIE CHARITY                                                                                2016- 2017

Owned annual marketing strategy and managed the product marketing planner, across a £10M budget. Overall brand guardian, responsible for development and delivery of the insight-led strategy. Managed customer acquisition, retention, and reactivation throughout offline media anddigital marketing (OOH, press, TV, radio, digital, social media, programmatic). Led pitches and provided daily management of PR, advertising,media, research, and film agencies.

Head of Brand and Marketing (maternity cover): THE ROYAL BRITISH LEGION CHARITY                                                                            2015-2016

Drove Marketing Directorate to develop an annual cross-channel brand and promotional plan to increase awareness of Armed Forces community. Led TTL comms, advertising and digital campaigns, to enhance welfare services and fundraising. Oversaw brand guardianship and setting creative direction alongside £4M marketing budget. Managed creative and media agencies.

Head of Marketing and Brand: ARCADIA GROUP                                                                                                           2001-2015

Led development of annual marketing strategy and promotional calendar, encompassing brand re-positioning, customer insight, advertising, catalogues, celebrity sponsorships, PR, social, in-store POS, packaging and creative.

MARKETING WEEK 2019 Mini Marketing MBA: Grade B

SQUARED ONLINE WITH GOOGLE 2017 Digital Strategy and Marketing Diploma

ABERYSTWYTH UNIVERSITY, UNIVERSITY OF WALES BA (Hons) English Degree