Lucas Mischiatti Cazelli
Technology / Internet
Services offered
I have experience in product management, both in strategy and execution, with a background that spans from Brazil to London. My passion for technology started in the alleys of Sao Paulo and has led me to scale digital products, develop growth strategies, and navigate complex software landscapes. I enjoy the challenge of making an impact, whether it's achieving a 760% increase in user engagement or forming a transformative tech partnership. As I search for my next adventure, I am excited to continue driving product innovation, utilizing my technical knowledge, design insights, and can-do attitude.
Experience
| Chief of Product Officer (CPO) | London, England, UK | 2022 - 2023 |
| Paus (Barndoor Technology Ltd) – B2C | Streaming, Media Finance and Distribution | |
- Steered a strategic exit, successfully selling to a major company with two additional offers pending.
- Negotiated a pivotal tech partnership with the industry's largest media distributor, culminating in a significant acquisition.
- Spearheaded initiatives for marketing with focus on organic growth, achieving a 760% increase in engagement, marked by 100K impressions and 4K monthly organic access, comparing to predacious semester
| Product Manager | London, England, UK | 2021 - 2022 |
| Paus (Barndoor Technology Ltd) – B2C | Streaming, Media Finance and Distribution | |
- Drove user acquisition by 301% in two quarters, through strategic keyword initiatives, accumulating 32K users.
- Pioneered a blockchain-based paywall for TVOD streaming and seamlessly integrated finance with streaming, empowering 20+ projects, including Oscar winner filmmakers to acquire.
- Championed customer discovery via 100+ film industry professional interviews, refining the user-centric approach.
| Senior Designer | London, England, UK | 2019 - 2021 |
| Peri Ltd UK – B2B | Engineering and Construction Retail | |
- Crafted customer-focused design strategies, securing exclusive contracts worth £600K through visionary planning.
- Bridged cross-departmental objectives, aligning design strategies with business OKRs, enhancing product marketing.
- Guided the professional growth of 4 designers, with 75% earning promotions within a year.
| Product Manager | Sao Paulo, SP, Brazil | 2017 - 2019 |
| Peri Brazil Ltda- B2B | R&D Products for construction and manufacturing | |
- Helmed product development, capturing 65% of the 2019 revenue target and boosting annual revenue by 60%.
- Orchestrated a €2 million product roadmap launch in LATAM, overseeing stakeholder communication, training, and feedback cycles.
- Innovated a national data index for monolithic construction, refining industry insights and sales/marketing tactics.
| Designer Engineer | Sao Paulo, SP, Brazil | 2013 - 2017 |
| Peri Brazil Ltda- B2B | Engineering and Construction Retail | |
- Developed a software solution that slashed assembly process lead time from 7 hours to 30 minutes.
- Introduced an auto-labeling software, enhancing efficiency across 10,000 items during fabrication.
- Adopted agile methodologies, enhancing project delivery efficiency by 10%.
| Software Developer | Sao Paulo, SP, Brazil | 2010 - 2012 |
| Ras Reviri – Infoque – B2B | Accountancy Software | |
- Administered a SQL server for 600,000 accountancy offices, introducing an XML API integration with government systems.
- Engineered an API to expedite tax return recipes, cutting down processing time by a fortnight.
- Responsible for quality assurance from development team, with biweekly demo and hand on for users
Education
| MBA – Project Management | Sao Paulo, SP, Brazil |
| University of São Paulo | 2018 - 2019 |
- Thesis: Application of Lean & Agile Methodology in Non-software Engineering Offices
| BSc in Civil Engineering | Sorocaba, SP, Brazil |
| University of Sorocaba | 2011 - 2016 |
- Thesis: Temporary Structures for Natural and Humanitarian Disasters.
- Presented at the Second Symposium of Technology, Innovation, and Environmental Sustainability
| Advance Data Analysis | Sorocaba, SP, Brazil |
| Federal University of São Carlos | 2014 - 2016 |
- Six Sigma Foundation and principles, DOE - Design of experiments, Value Stream Mapping, SPC - statistical process control, Sampling inspection
| Degree in Software Development | Sao Roque, SP, Brazil |
| ETEC São Roque, Brazil | 2009 - 2011 |
- Web and desktop software architecture, system design, programming logic, SQL, C++, Pascal, C#
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