lucy Parkin
Marketing / Advertising / Public Relations
Services offered
Over twenty years' experience starting in PR, and spanning multiple areas of comms - external and internal. Particular skill set designing and delivering communications strategies for businesses of all types and sizes, clarifying the messaging to ensure resonance with key audiences. I then get to work and deliver - via campaigns and across all business units.
Experience
I started in banking, in PR, before the days of online/internet! I have since worked in consumer but have largely settled into B2b environments, with a recent focus on start-ups or companies with a focus on driving brand awareness and scaling up. I have created the first ever comms plan multiple times, and helped companies assess who they wish to reach and why. I have always worked in large global matrix organisations, delivering a multi-faceted comms plan, often during crises. Sectors include property, banking, HR, tech, climate/energy, innovation, transport.
Education
BA Hons Journalism plus many courses completed in recent years to develop and modernise skills.
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