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Lucy Round

Lucy Round

Creative Strategist, Digital Marketer

Arts / Entertainment / Publishing

Birmingham, Birmingham

Social

About Lucy Round:

I am a driven and enthusiastic creative strategist with a Master's Degree in digital marketing. I have a passion for providing creative solutions based in research and human insight.

Experience

Through my roles as a digital marketing intern at Cameler Spice Co and Leopard Co, I have gained skills in comprehensive situational analysis, including audience segmentation, competitor benchmarking, and sector research; creative solutions and strategic initiatives to address key challenges, budget strategies to optimise resource allocation and maximize ROI, development and execution of SEO-driven content strategies, creating original content, and working with Adobe software. 

Education

My MA combines agency practice with industry insights and academic methods. Working with real briefs from brands and agencies such as MORNING, BBC Creative, and Kantar, I have developed skills in branding, digital marketing, campaign strategies, media planning, SEO, content production, (videos, mobile apps, landing pages, social media visual content), measurement and budgeting. I have delivered pitches that the agency clients have loved. I've really enjoyed this process and now want to put my skills into practice in a professional capacity.

 

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