Maria Pardo

I help fast-scaling technology companies accelerate revenue by aligning marketing and sales around high-impact, data-led strategies. With over 16 years of international experience across SaaS, AI, cloud, and digital platforms, I specialise in full-funnel growth — from go-to-market strategy and demand generation to SDR enablement and partner marketing.

I’ve led global marketing programmes, launched scalable campaigns, and built high-performing teams that drive pipeline, increase conversion rates, and maximise customer lifetime value. My approach combines deep marketing expertise with commercial acumen, helping organisations grow smarter and faster.
 

Experienced Senior Marketing Professional with a strong focus on digital marketing and global expansion. Proven success driving significant ROI for clients like AWS, Oracle, and Apple, achieving 28% revenue growth and 20% market share increase. Skilled in marketing strategies, digital marketing channels, and full-funnel campaigns, leveraging data-driven insights to optimise performance. Adept at cross-functional collaboration and aligning stakeholders to achieve business goals. Expertise in customer persona development, project management, and restructuring processes to drive efficiency, enhance engagement, and boost sales.

• HubSpot Academy, UK
  • AI for Marketers | Social Media | SEO
• Oracle University, UK
  • Oracle Eloqua and Oracle Contact Marketing Cloud Service Specialist Certificate
  • Certain Event Management (CVENT) Certificate
• Universidad de Santiago de Compostela, Spain
  • Master’s in Business Administration & Management (MBA)          
  • Bachelor of Business Science (specialising in the financial sector)
  • Qualified Teacher Status Certificate (QTS)