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Pontcanna
Mariel Kelly

Mariel Kelly

Graphic Design and Illustration

Arts / Entertainment / Publishing

Pontcanna, Riverside, Cardiff

Social

Services offered

With more than a decade of experience, both freelance and in-house, I am an illustrator and designer who is enthusiastic about visual communication and authenticity. The most important thing for me is to merge my knowledge and experience with the ideas and ideals of my clients to turn their dreams into things! 

Some of my projects in illustration and graphic design have included direct marketing, annual reports, information design, logo and identity, presentation, product, and book design. I'm passionate about incorporating illustration into my work as much as possible to create materials that carry as much personality artistic integrity as possible. My work has been greatly influenced by time spent in the comics, DIY, and zine scenes, and I try to bring that scrappy, creative, problem solving, ethos with me into my professional practice. 

Graphic designer
Illustrator
Approximate rate: £ 45 per hour

Experience

Cardiff Metropolitan University

Cardiff, UK

Associate Tutor in Illustration (2023 - present)

Occasional workshops and teaching at the Cardiff School of Art and Design
 

Snapchat Inc.

Toronto, Ontario

Senior Graphic Designer (Content) - Bitmoji (2021 - 2022)

Graphic Designer (Content) - Bitmoji (2018 - 2021)

Working in tandem with the illustration team to create sticker designs • Creating sticker and fashion concepts • collaborating as part the Bitmoji Stories scriptwriting team • Creating and managing graphic assets for fashion partnership clients • maintaining sticker database for legal team • Backend CMS for stickers and graphic assets 

 

Freelance Designer and Illustrator (2012 - present)

Recent clients include: The Revue Cinema, Diana Panton, Feels Magazine, The Globe & Mail, Faculty of Horror, She Does the City, and We Really Like Her

 

People Power Press

Toronto, Ontario

Design Team Lead (2016 - 2017)

Graphic Designer (2013 - 2016)

Overseeing daily flow of the design team • Project development and creative project management • Managing blog and social media schedule, content, and strategy • Creating graphics for use on social media • Blog and website product photography • Front-end showroom merchandising and visual merchandising strategy • Product development, prototyping and design • Packaging design • Product management on Shopify backend

Intake of custom orders • Communicating with customers • Distilling customer concepts into custom designs • Merchandise design • Packaging Design • Ensuring printing accuracy • Scheduling production staff and coordinating team work flow • Checking production quality and order accuracy

 

Ottawa Real Estate Guide

Ottawa, Ontario

Design Assistant (2008 - 2009

Graphic Designer/Customer Accounts (2009 - 2010)

Creating ad templates/designs for real estate agents and real estate listings, managing customer files and running weekly billing totals • Composition and layout/paste-up of the newspaper, pre-press production • Tallying ad count, making sure layout was correctly filled and scheduled • Compiling and typesetting ad copy, copyediting and proofing copy on final page layouts • Creating independent projects for promotional work

Education

 

2023 • MA Illustration and Animation, Cardiff Metropolitan University

2011 • Graduate Certificate, Professional Illustration, Algonquin College

2009 • Certificate, Graphic Design for Print,  Algonquin College 

2008 • Bachelor of Fine Arts (Honours), Visual Art, University of Ottawa

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