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Melanie Feeser

Melanie Feeser

Fractional Strategy Director

Marketing / Advertising / Public Relations

London, Greater London

Social

Services offered

I'm a results-driven Strategy Director with 15+ years’ experience shaping and scaling brands across the FMCG landscape. From global household names to challenger brands, I bring a sharp commercial lens and deep consumer insight to every brief — whether it's crafting positioning, unlocking new growth opportunities, or launching products with impact.
I’ve led high-performing, cross-functional teams and delivered integrated strategies that cut through in crowded markets. Flexible, fast-thinking and collaborative, I always focus on building brands that actually grow.

Strategy director
Marketing
Communications
Brand strategy
Product launch
Branding
Approximate rate: £ 65 per hour

Experience

With specialist experience in food & beverage, FMCG and restricted-category brands, I uncover and articulate strategic opportunities across brand, marketing and communications — shaping positioning, content and growth pathways that drive acquisition, retention and commercial impact. I’ve led and helped create global communications campaigns that unite markets, elevate brand perception and deliver measurable results.

Education

 - 15 years’ experience in branding, marketing, and communications in B2B and B2C (incl. FMCG) 
- Master’s degree in Marketing (Hons 1st Class) majors in Product Management and Entrepreneurship 
- English and French (Bilingual), Spanish (Advanced) and German (Intermediate) 
- Proficient with: AC Nielsen, Microsoft Office, Teams, Photoshop, WordPress, Squarespace, Elementor - Google Digital Marketing & E-commerce certified 
- Dual National French/British

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