Mert Kutay Erdem

I have a master's degree in digital marketing from the University of Brighton and have extensive experience in e-commerce and digital content creation. This advanced degree was built on the knowledge I gained during my undergraduate studies in International Marketing at the University of Lodz in Poland. Throughout my academic career, I've used a variety of digital tools to create compelling content strategies, manage e-commerce projects, and run effective social media campaigns.

Certifications in Google Ads Search and Digital Marketing demonstrate my dedication to the field of digital marketing. I excel in cross-cultural collaborations because I am fluent in both Turkish and English, ensuring effective communication and shared understanding.

Outside of work, my interests range from backpacking and hiking to freelance photography, all of which enrich my perspective and fuel my creativity. I'm also fascinated by new technologies such as blockchain and artificial intelligence. My passion for travel has taken me to 21 countries, each trip providing invaluable insights. In addition, I am an active participant in the world of investments, particularly in stock exchanges, where I am always looking for promising growth opportunities.

In my role as a Digital Marketing Intern at Keepnet Labs in London, I led cybersecurity campaigns on platforms like LinkedIn, Twitter, and Instagram. I also created compelling content for the company's WordPress site and analyzed monthly global cyberattack trends. Additionally, I managed phishing awareness content and utilized Hootsuite for efficient social media management.

As an E-Commerce Assistant at OXXO TR in Istanbul, I excelled in inventory management and provided seamless customer support through chatbot interactions. I ensured the website was updated with the latest product launches and tracked weekly sales metrics. Managing international sales and listings on Zalando showcased my global perspective. I also contributed to key website strategy meetings and oversaw website banner design.

I pursued my Master of Science in Digital Marketing at the University of Brighton from September 2022 to October 2023. My dissertation focused on the impact of chatbots on consumer satisfaction on websites, conducting quantitative research on Turkish consumers.

Prior to that, I completed my Bachelor's in International Marketing at the University of Lodz from October 2019 to July 2022. My dissertation delved into global cryptocurrencies and blockchain technology, earning a GPA of 4.5 out of 5.0.

These academic pursuits have equipped me with a solid foundation in digital marketing and international marketing strategies.