Mona Mahamoud

Media professional with a passion for innovation and creativity, shaped by hands on experience in programmatic advertising. Skilled in presentation, research, analysis and campaign management, I thrive in fast-paced, collaborative environments. My background studying French and politics informs both my strong cultural perspective and keen interest in policy, narrative, and strategic positioning.

In my most recent role at JCDecaux I

 • Exhibited a thorough understanding of the media marketplace, by developing and delivering tailored presentations and strategic collateral, leveraging my programmatic insight for both internal stakeholders and clients to generate commercial activity at opportune moments. 

• Demonstrated optimal client service as main and initial point of contact for agencies and other clients, providing brief responses, setting up deals, monitoring and analysing campaign performance by creating PCAs, quarterly, and half yearly business reviews. 

 • Collaborated with the team to drive a 50%+ increase in total billings for 2024, surpassing 2023 results through dedicated effort, strategic initiatives, and consistent performance. 

•Fostered a culture of collaboration, innovation, creativity, and accountability within the team and companywide by leading inclusion initiatives under PrideMatters at JCDecaux. 

University of Nottingham | 2019 - 2023 | BA Jt. Hons French and Politics | 2:1
Strengthened my cultural understanding, independence and language proficiency through spending my year abroad in Strasbourg and Avignon where I gained near native fluency – C1+ but also through my dissertation where I studied the female genealogy of the Négritude movement in Martinique.
Developed methodological application, independent research and analytical skills, as well as creative thinking skills in my final year Politics of Ethnic Conflict module where I created a proposal for constitutional change in Iraq in 2005, considering many factors such as the structure of the executive, religious policy, and levels of autonomy or power sharing.
Cultivated a nuanced understanding of artistic expression across various forms e.g. visual arts, cinema and poetry and their profound relationship with the political, social, and historical contexts; as demonstrated in the following modules undertaken: ‘Art & Politics (1799-1871),’ ‘Contemporary Francophone Cinema’ and ‘Intro to Modern French Poetry.’
Burntwood School | 2012 - 2019 
A-Levels English Literature, History, French (B, B, C)
GCSEs 12 A*-C / 9-5