
Muzammal hassan
Marketing / Advertising / Public Relations
Services offered
Highly skilled Digital Marketing and Web Development Specialist with extensive experience in driving e-commerce growth through innovative strategies. Proven expertise in leveraging Google Ads, semantic SEO frameworks, and advanced SEO tools like Ahrefs, SEMrush, and SpyFu to improve organic rankings, increase traffic, and boost revenue. Adept at developing user-friendly WordPress and Shopify websites, optimizing conversion tracking using Google Tag Manager, and managing social media campaigns with Meta Ads. Demonstrates proficiency in Python for web scraping and data analysis, alongside a strong foundation in responsive web development using HTML, CSS, and JavaScript. Results-driven professional with a track record of delivering measurable outcomes, fostering client satisfaction, and staying updated with industry trends to implement cutting-edge solutions.
Experience
Seasoned professional with a strong background in digital marketing, web development, and e-commerce optimization. Successfully managed projects that involved improving organic search rankings, generating substantial revenue growth, and enhancing online visibility for diverse businesses. Expertise includes designing and developing WordPress and Shopify websites, executing effective Google Ads campaigns, implementing semantic SEO strategies, and leveraging tools like Ahrefs, SEMrush, and SpyFu for data-driven decision-making. Skilled in setting up conversion tracking using Google Tag Manager, managing social media platforms, and running Meta Ads campaigns. Proficient in Python for web scraping and analysis, with hands-on experience in creating responsive, high-performance websites tailored to client needs.
Education
Master's in Artificial Intelligence (2024 – Present)
Ulster University
Bachelor of Science in Computer Science (2015 – 2021)
Punjab University College of Information Technology
Higher Secondary School Certificate (HSSC) (2013 – 2015)
Board of Intermediate & Secondary Education, Lahore
Secondary School Certificate (SSC) (2011 – 2013)
Board of Intermediate & Secondary Education, Lahore
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