Natasha Baguley

I’m a client strategist with strong marketing thinking and communications disciplines’ know-how who can deliver significant results for clients.

I am a forward-thinking, bright and dedicated individual with over 15 years’ experience in the employer brand and recruitment marketing industry with exposure to a range of both commercial and public sector clients including Marks & Spencer, Siemens and Deutsche Bank. 

I believe in solutions not problems and have formed excellent relationships with each of my clients. It’s important to stay abreast of an ever-changing market. I strive for innovation, unlocking what’s new and next in the industry. I believe employer brand should be optimised at every candidate touchpoint and not just at attraction level. 

Senior Customer Success Manager 

(Having worked up from Account Executive, Account Manager, Account Director)                                                                                                                                                                                                       Radancy London

May’05 – present

• Led client strategy on a range of experienced hire and early careers clients including Marks & Spencer, Siemens, Deutsche Bank, British Airways, Sky – with annual revenues ranging between £500k and >1m. Worked with each to establish hiring objectives and employment communication needs to identify growth opportunities.
• Led careers’ website builds for Marks & Spencer, Unilever and British Airways. Managed careers website retainers for each client that has resulted in subsequent renewals.
• Project managed a multitude of flagship campaigns including a global early careers’ strategy for Deutsche Bank, Tech, Food and early careers’ campaigns for M&S. Engineering and early careers’ campaigns for Siemens. Consulted on diversity and inclusion across the client mix.
• Put structured and comprehensive attraction strategies in place encompassing website builds, media attraction, social strategies, internal comms’ drives and creative delivery across a range of digital and print initiatives. Led and delivered high-profile briefs and successful creative advertisement campaigns from conception through to delivery.
• Conceived employer brands and targeted value propositions for a multitude of high-profile clients and initiatives. Provided toolkits and internal resources for client stakeholders. 
• From nothing, built the careers’ social media offering of Marks & Spencer, submitting business cases for the use of Facebook and Twitter and worked on multi-channel social strategies for Kraft Heinz, British Airways and Siemens.
• Led a multitude of client presentations and strategic meetings including business reviews. 
• Negotiated extensive ad-hoc and contracted discounts for clients.
• Maintained excellent long-standing, relationships with aforementioned clients. 
• Managed budgets, revenue and billing for a multitude of clients.
• Managed several account executives and account managers.   

Highlights:

• Worked with the highest profile accounts in the agency and have worked with two of the longest-standing retained accounts, Thales and M&S respectively.
• Won several awards for client work, including (but not limited to) RAD awards for Best Website (M&S), Best Early Careers Campaign (M&S), Best Creative (Siemens), NUE for Best Recruitment Marketing Campaign (Siemens).
• Have successfully led the upsell and delivery of three careers websites, two preboarding sites and a multitude of employer brand projects and campaigns.
• Have built the social media offering (from nothing) to retained content offerings for M&S and British Airways.
• Wrote and delivered successful early careers strategies for M&S, Deutsche Bank and Siemens. Two of which, award-winning.
• Won significant new business pitches for M&S and British Airways.

• 9 GCSEs (seven of which A-B)
• 2 A-levels – English (language & literature) and Psychology