Neil Hall-Watts

Results-driven, dynamic marketing professional with over 20 years of extensive experience creating and optimising global digital and commercial marketing strategies, leveraging data analytics to enhance visibility, drive sales growth through strong partnerships, and improve customer engagement across diverse online retail platforms.
 

Stakeholder management and effective communication with the C-suite, key partners, and investors have always driven greater understanding, engagement, and confidence in any plans to move the business forward.
 

My key achievements include driving 32% year-over-year revenue growth, helping to secure a $215M brand acquisition by eOne Music, and optimising small and large budgets to achieve a 48% increase in ROI.

I have a proven track record of successfully building strong partner relationships via corporate companies and gaining celebrity endorsements to drive sales.

I am skilled at leading remote and in-office cross-functional teams that have always been empathetic and human-focused.

My extensive experience in the D2C, B2B and B2C sectors across multiple disciplines has equipped me with a deep understanding of end-to-end consumer attitudes, market research, and market dynamics.

My passion for technology allows me to create innovative, consumer-centric campaigns that resonate with target audiences.

Campaign Management: Spearheaded the creation and execution of numerous robust strategic commercial D2C and B2C marketing campaigns, leveraging channels including SEO, PPC, Social Media, Affiliates, OOH, Print and CRM, which drove brand recognition and revenue growth by 32% YoY.

Market Expansion: Deployed a new global GTM strategy to boost the brand's online reputation by 40%. This strategy was instrumental in helping the brand be sold for $215M to eOne Music in the first round and $420 Billion to Hasbro in the second. 

Optimisation and Customer Retention: Enhanced overall conversion rates by 42% by optimising cross-channel efforts and using innovative content marketing strategies. This included elevating customer retention rates by 17% by implementing a personalised content journey.

Digital Strategy: Redesigned the digital strategy so that it factored in the use of relevant tools to audit and optimise onsite UX and CX, as well as creating engaging web services to verified inbound leads, resulting in an average of 38% increase in qualified leads and 47% uplift in site visits.

Team Building: Built and inspired a strong, cohesive cross-functional team of 30 specialists working across 11 international markets, including China; this included setting human-centric team and individual SMART objectives that enabled a 42% increase in productivity.

Identify Business Trends: By optimising ad spend efficiency, I increased online marketing ROI by 31%, driving up global online sales revenue by £13M within one year.

P&L Ownership: I oversaw and owned the digital marketing budget, which included regular quarterly forecasting and cost savings exercises.

Website and App Development: Increased website engagement by 29% via the creative development of robust and effective digital campaigns, following on from insight gained from analytical data. I implemented and drove regular A/B testing of App functionality to ensure strong customer conversion. Overall rev £130m+ across 1.5 million+ products.

Commercial Strategy: Boosted brand growth by 22% through extensive ATL and BTL strategies, including SEO content creation and in-store events across the UK, IE and Nordics.

Multi-Channel Campaign Strategy: Enhanced customer acquisition by 25% through personalised targeting and creating segmented content marketing approaches across Print, Paid Search, SEO and Email.

CRM Campaign Management: I created robust CRM email campaigns that Increased the email open rate by 35%. My solid organisational skills and the ability to handle numerous projects and campaigns simultaneously enabled me to operate with urgency, focus, and discipline.

PR: Spearheaded robust PR and marketing strategies, driving a 38% increase in online sales through data-driven customer acquisition initiatives. This included external communications and celebrity endorsement.


Skills:
Global Strategic Planning
Paid Social ECommerce
SEO
Team Leadership
SEM
D2C
Brand Management
Content Management Systems
Agile Development
Wordpress
SaaS
Persona Building
B2B & B2C
Google Analytics
Market Research
Email Marketing
SalesForce
GDPR
CRM Tools
Stakeholder Management


 

MBA, Marketing, Media, Culture and Society Birmingham Business School- University of Birmingham

A-levels: Across Physics, Math and History Lode Heath Boys School, Solihull