Nicola Anderson

Freelance Graphic Designer and Creative Artworker
October Creative (Stockport)
January 2014 to present

My clients are mainly entrepreneurs/start-up businesses who need a logo, a website, and social media graphics. I’m hired to create their new brands, designing every aspect of my client’s business visuals, such as all marketing material, event collateral, slide decks, social media pages, and creative content. I also train my clients on how to best manage and roll out their new brand in a consistent way across all platforms and channels. As well as presenting workshops on branding to business networking groups.

I also freelance for creative recruitment agencies for large/global companies and/or marketing agencies that need additional in-house or remote support. This keeps my hand in with big brands and larger projects. I’ve freelanced for marketing and finance companies, and healthcare agencies, as well as several large high-street fashion and sports retailers.

• Ideation of creative concepts, and artwork, including fonts, images, colour theory, and accessibility considering the end user’s needs whilst adhering to the client’s brand guidelines.
• Keep up to date with design and social trends for fresh concepts and creative ideas.
• Strong understanding of traditional and digital marketing principles, including print, email marketing, social media Advertising, and content strategy.
• Client-focused, understand the client’s requirements, identify design problems, and devise workable solutions.
• Designing and implementing engaging designs for brands in both print and digital, including for social media content, websites, channel management, storytelling, and animation.
• Skilled in presentation slide deck design in Google Slides, PowerPoint, and Keynotes.
• Ability to design for all media, marketing materials, and creative communications from concept to delivery.
• Website design and management in WIX, WordPress with Elementor website builder or similar.
• Creative artwork (additional ad-hoc in-house and remote studio support).
• Marketing material design and production including brochures, leaflets, banners, posters, merchandise, OOH, invites, livery, POS, event collateral, and signage.
• Produced large, stylised Word documents including company policies and reports.
• Technical illustrations such as medical figures and scientific poster layout, image retouching, and interactive PDF documents.
• Delivery of a variety of branding workshops and training.
• Excellent communication and interpersonal skills, when public speaking, and can articulate my design solutions to various stakeholders as well as collaborate effectively with the wider team even in a remote setting. 

I passed my GCSEs at high-school.