niran tanyeri

My journey, while rooted in nutrition, blossomed into the realms of content creation and social media management during internships, pivoting majorly during the COVID-19 challenges. Not only did I manage content for clinics, but I also ventured into brand partnerships – pitching and securing freelance work. I have hands-on experience in building communities organically. My adaptability, learned from creating content strategies abroad and running my consultancy, makes me well-equipped to tackle the multifaceted demands.

In my previous role as a Social Media Manager, I was instrumental in elevating the brand's online presence, engagement, and ROI. My responsibilities included timely responses to comments and DMs, ensuring that every query and feedback was addressed within a set timeframe, enhancing customer satisfaction and engagement. I was adept at building robust relationships with influencers, orchestrating collaborations that amplified our reach and credibility. My role encompassed content creation and publication, where I contributed to and executed comprehensive social media calendars, ensuring a consistent and engaging flow of content across various platforms.

I specialized in writing platform-specific copy, tailoring the tone and content to resonate with diverse audiences. My proficiency in scheduling content ensured optimal visibility and engagement, aligning with the audience's active hours and preferences. I was also pivotal in covering live events, promoting relevant hashtags to maximize reach and participation. My skills were not just limited to content and engagement; I was deeply involved in research and analytics. I conducted thorough audience and target customer research, and engaged in social listening to monitor hashtags, keywords, and competitors, ensuring our content and strategies were always a step ahead and highly relevant.

My expertise in implementing paid social media campaigns, designing graphics, and resizing images ensured that our content was visually appealing and effectively reached our target audience. I also coordinated photo and video shoots, ensuring the production of high-quality visual content that resonated with our audience and amplified our brand presence. Every strategy I employed was backed by data, insights, and a keen understanding of our audience, driving engagement, and ROI to new heights.

I earned a Bachelor’s degree in Nutrition from Bahcesehir University, where I developed a strong foundation in health and wellness, and honed my skills in communicating complex nutritional concepts to diverse audiences. Recognizing the pivotal role of digital engagement in health education and outreach, I pursued additional coursework in Marketing. I completed a series of marketing courses from Google, where I gained insights into social media management, content creation, and audience analytics.