Oana Olaru Niculita

Senior Marketing Executive with 10+ years of leading powerful marketing strategies and campaigns to accelerate sales and market dominance, transforming brands into industry leaders 

• Senior Marketing Executive with 15 years of leading powerful marketing strategies and campaigns to accelerate sales and market dominance, transforming brands into industry leaders 
• Cross-functional leadership, aligning internal teams and external partners to drive strategic execution and business growth in the technology and engineering sectors
• Integrated Marketing & Campaign Management – leading and overseeing the entire end-to-end marketing function, from positioning and content creation to multi-channel marketing across offline and digital
• Proficient in Digital Marketing & Analytics - CRM (Salesforce), marketing automation (HubSpot), email marketing (Mailchimp), CMS (WordPress), SEO, paid media (Google Ads, LinkedIn Ads), and social media management (Hootsuite) to drive measurable results
• Natural networker, experienced and confident presenter, skilled at delivering keynote speeches, and presenting to high-profile audiences and customers

key competencies

• Growth Strategy & Campaign Design (Inbound & Outbound)
• Brand Positioning & Market Messaging
• SEO, PPC, Display & Paid Media (Google, LinkedIn)
• ABM & Lead Generation Funnels (HubSpot, Salesforce, Mailchimp)
• Leadership & Cross-Functional Collaboration
• Digital Content Development (Web, Video, Social)
• Data & ROI Analytics | Reporting Dashboards (GA, CRM)
• Budget Planning & Agency Oversight
• Sustainability & Technology Sector Expertise

Albert Ludwigs University Freiburg                                Freiburg, Germany

• Master of Arts (MA) in Marketing Strategy & Planning