Olatayo Dipe

Professional Data Analyst committed to improving data quality and usage through focused exploration. Completes tasks quickly with meticulous attention to detail, maintaining integrity. Strives to increase insight across reporting and delivery using varied extraction and analysis tools.

BI & Analytics Developer | D’Sourz Group | Lagos, Nigeria | Jun 18 – Aug 22

• In a major project, led the overhaul of the data visualisation framework, integrating advanced BI tools like Power BI and custom applications. This revamp focused on real- time network performance monitoring and user-friendly data access, significantly enhancing operational decision-making. Result was a 30% increase in operational efficiency, marked by quicker response to network issues and improved customer satisfaction metrics. This project demonstrated the transformative impact of efficient data visualisation on the operational dynamics of the telecom sector.
• Initiated and managed a dashboard optimisation project that sought to enhance data accessibility and user experience. The project involved redesigning existing dashboards with a focus on efficiency and ease of use, integrating faster data retrieval technologies, and improving the layout for more intuitive navigation. These enhancements led to a 35% improvement in data retrieval times and a 40% increase in user satisfaction. This project significantly advanced our internal teams' ability to access and utilise data, driving better, faster decision-making and improving overall operational efficiency.
• Spearheaded quarterly evaluations of our BI tools to enhance our analytics capabilities.This involved a thorough assessment of existing tools, identification of gaps, and exploration of emerging technologies in the market. By incorporating advanced BI solutions and integrating them with our existing systems, we achieved a 20% increase in our analytics capabilities. This strategic update enabled more accurate forecasting, efficient data processing, and richer insights, significantly boosting our data-driven decision-making process.

Marketing Data Analyst | Mortayus Nigeria Limited | Oyo, Nigeria | Mar 2016 – Feb 2018

• Managed large-scale data clean-up and integration project using SQL and Alteryx, managed task of refining vast database using SQL and Alteryx, focusing on enhancing data accuracy for marketing decisions. Faced challenges such as unstructured data and discrepancies across sources, which were addressed through comprehensive data audit, clean-up, and automated integration processes. Collaborative approach with stakeholders ensured database met diverse marketing needs. Project culminated in 95% increase in data accuracy, significantly boosting efficacy of marketing strategies and laying foundation for sustainable data management.
• Utilised Google Analytics and Adobe Analytics to analyse customer behaviour, leading to 50% improvement in effectiveness of targeted marketing campaigns.
• Designed and implemented several interactive dashboards in Tableau and Power BI, leading to 20% increase in operational efficiency in asset management processes. This achievement demonstrates proficiency in providing clear, actionable data visualisations crucial for investment strategy formulation.
• Initiated and successfully managed major data integration project in asset management domain, consolidating varied data sources into unified analytics platform. This effort resulted in 15% reduction in data processing time, enhancing speed and accuracy of financial analyses.
• Analysed and tracked data to prepare forecasts and identify trends.
• Developed SQL queries to obtain complex data from tables in on-site and remote databases.
• Originated statistical financial records and assessed market trends to support risk analyses and financial calculations.

Master of Science (MSc.) in Information Technology  at the University of Derby Oct 2023