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Petrus van der Walt

Petrus van der Walt

Experienced Marketer & Writer

Marketing / Advertising / Public Relations

Plymouth, Plymouth

Social

About Petrus van der Walt:

Over fifteen years of international and award-winning marketing, communications and advertising experience. Digital, social, above and below the line - for clients and agencies in multiple jurisdictions and in multiple sectors. Passionate about the power of the written and spoken word, translating complex information into human, solving business challenges with communications, brands and the positive impact that good business makes in the world. Skilled at all forms of conceptually-driven short and long copy and also at Adobe CC (PhotoShop, InDesign, Illustrator, PremierePro, AfterEffects, Audition and Character Animator); Wordpress; DIVI; Data Analytics and Marketing Metrics; Teaching, Presenting and motivating teams. 

Experience

COPYWRITER | UNDERLINE ADVERTISING & PROMOTIONS | 2005 - 2008
•Started as Junior Copywriter after working as a freelancer for 2 years. Became Senior Copywriter as wellas Strategist. Clients mainly in the FMCG, Broadcasting and Financial Services space.
COPYWRITER | JWT | 2008-2010
•Worked as contractor on NOKIA, but did additional work in the FMCG space.
SENIOR COPYWRITER | ACTION AMBROS | 2010-2011
•Senior Copywriter in a Direct Response Marketing agency.
SENIOR COPYWRITER | THE JUPITER DRAWING ROOM | 2011
•Specifically contracted to work on banking client.
COPYWRITER, CREATIVE DIRECTOR, MANAGING CREATIVE DIRECTOR | STICK | 2012 - 2022
•Started as copywriter, became Creative Director, then Managing Creative Director (partner) in aboutique agency that specialised in Financial Services.

Education

OFSTED AET CERTIFICATE | 2021 | RUSSBRIDGE ACADEMY (UK)
•Level 3 Adult Education and Training Certificate
BACHELOR OF COMMERCE – MARKETING MANAGEMENT | 2017 | UNISA
•Included Marketing Research, Marketing Strategy, Product Management, Branding, Customer Engagement, Digital Marketing, B2B Marketing, Family Business, International Marketing
CERTIFICATE IN DATA ANALYTICS | 2016 | UNIVERSITY OF CAPE TOWN
CERTIFICATE IN ADOBE CC (PS, IL, ID) | 2015 | AAA SCHOOL OF ADVERTISING
AUCTIONEER’S DIPLOMA | 2008 | WWCA

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