Phil Morris

A highly motivated, customer focused manager with over 35 years experience in a variety of retail environments. I am proficient in all aspects of running a successful team including recruitment, training, development and performance management. I am focused on the customer’s journey which in turn delivers repeat footfall and word of mouth referrals on a regular basis.

Personal statement

A highly motivated, customer focused manager with over 35 years experience in retail. I am proficient in all aspects of running a successful team including recruitment, training, development and performance management. I am focused on the customer’s journey which in turn delivers repeat footfall and word of mouth referrals on a regular basis. 

Core skills 

Many years experience at team building and leadership

Confident business and strategic planner

Broad knowledge of the retail environment and customer care

Technically competent with extensive experience of POS systems

Employment History 

Depot Manager, Wynnstay Agriculture, Sedgemoor

(December 2023–September 2025)

Leading my team in all aspects from day to day to long term strategy setting. Focusing on all available data to make informed decisions. Controlling costs to exceeding sales. Offer solutions to aid making the most of opportunities.

Duties

Overseeing daily operations

Managing team

Ensuring customer satisfaction

Driving sales

Managing budgets

Implementing strategies

Retail Manager, Mole Valley Farmers, Bridgwater
(January 2015 – December 2023)

Working directly alongside the Business Centre Manager, I am responsible for my own team and undertake the everyday running of the shop floor, from backdoor to front of house improving its profit and delivering improved customer service.

Duties

Focusing on growing the business and maximising in store profitability

Motivating team to achieve and surpass pre-set goals and targets

Creating and working to business growth plans

Managing and training staff in every area of business to give a ‘best in class’ service

Forging long term and positive relationships with new and existing customers
 

Store/Training Manager (New Store Openings) – The Southern Co-operative, Taunton
(January 2010 – January 2015)

Responsible for the store from pre-open to go live and beyond. Fully involved in ranging, recruitment, training and budget setting. Supported Cluster of New Stores until migration to main estate.

Duties

Designating tasks to small teams

Creating eye catching displays and promotions

Making sure customer experience was first class

Dealing with inquiries and troubleshooting any problems that arose

Training, coaching, empowering team to achieve company standards and ethics
 

Owner/Manager – PD News & Off Licence, Gosport
(September 2003 – December 2009)

Responsible for all aspects of business from cost control, investment planning, marketing, strategy and community.

Duties

Managing suppliers to keep our point of difference

Creating eye catching displays and promotions

Working with local community

Making sure customer experience was first class

Senior Manager – One Stop Convenience Stores, Denmead
(April 1997 – August 2003)

Responsible for Base Store for Area supporting 20 stores. Regularly supported Area Manager when away from Business. 

Control Known/Unknown stockloss through clear processes

Consistently exceed sales targets

Managed varied profile of stores

Trained New Store Managers

7 Grade C GCSE

Amtra qualified R-SQP