Pippa Whybourne

Pippa Whybourne

Reading, Reading

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engineering Freelancer

About me:

A senior, results-focused marketeer with a wealth of experience and diverse skill-set, both on the client and agency side and a proven track record in delivering successful world-class award-winning campaigns and taking responsibility and accountability for the investment of major marketing budgets. Experienced at harnessing customer insight to drive effective marketing decisions, employing all relevant channels and techniques and promoting innovation to achieve business impact. Highly skilled at building strong, profitable relationships and strong and dynamic teams to deliver results.

Education:

Degree Business Studies

Experience:

Led campaigns for individual clients, building positive and effective relationships and managing teams to ensure cost efficiencies and integration across the business was achieved
• Developed and delivered above-the-line brand campaigns to launch a new contract tariffs with full through-the-line integration and delivered on primary objective of increasing category brand awareness
Key achievements:
• Created brand fame developing and leading pure brand viral campaign #DancePonyDance achieving multiple awards including Thinkbox TV awards, seeing the highest jump in brand consideration of any Three campaign
• Launched new roaming proposition of #Holidayspam, winner of Campaign Effectiveness award and resulting in Three owning the roaming market,
• Launched new handset product, creating unboxing video campaign LG Horror in partnership with LG, winning n Cinema Advertisement of the Year and driving growth of 26% LG device sales through Three stores
• Led and owned roaming communications, developing against a moving insight the #GoRoam, #TravelSwagger campaigns across TV, online, outdoor and digital experience.

• Managed headline sponsor of the Kiss FM Breakfast Show across a 3-year period, achieving record breaking results for the business. Brand Consideration 27% (Nat Rep) 74% against Bauer audience

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