Racheal Osazee

I am adept in developing social media strategies and campaigns. Experienced in tracking emerging trends, conducting research, and influencing social media goals for enhanced performance. Proficient in project management, campaign execution, data analysis, and fostering effective influencer and brand partnerships. Excited to leverage over four years of experience in publishing, content creation, editing, customer service, and digital marketing to contribute to the advancement of your organisation.

Aseel

Influencer Marketing Specialist

Achievements:                                                                                                       March 2023 - till date

• Launched successful social media campaigns, integrating marketing trends and collaborating with sales and marketing teams, resulting in the addition of 7 new social media influencers within 2 months.
• Enhanced clientele satisfaction by promptly addressing inquiries and maximized content engagement through competitive marketing campaigns and SEO strategies.
• Develop a strategy for affiliate marketing thereby diversifying the influencers chain in the organistion, which has led to more sales and visibility. 
• Collaborated with internal brand partners to influence social media objectives, delivering progress reports and insightful analyses for continuous improvement.
• Compiled and analyzed data from various social media platforms, generating weekly and monthly reports to inform optimization strategies.
   

University of Greenwich

Outreach Ambassador/UK Student Recruitment Assistant (Part-time)   Oct. 2022- Oct. 2023

Accomplishments:

• Achieved a 74% success rate in resolving applicants' complaints, contributing to the recruitment team's success for the 2023/2024 academic session.
• Converted prospective students into enrolled students through personalized engagement and effective follow-up during clearing.
• Collaborated with the admissions team to develop and execute recruitment strategies and supported the organization of campus tours and career fairs.
• Represented the university at various events, engaging with prospective students and collecting over 1,000 valuable leads.

Quramo Publishing

Editorial Project Manager          March 2021 - July 2022

Achievements:

• Developed and executed a marketing strategy that significantly increased book sales for a select list of titles within the first quarter of assuming this position, surpassing revenue targets.
• Led a successful project to streamline the editorial process, significantly reducing production time while maintaining high-quality standards for book publications. Initiated and managed author relations programmes, resulting in a notable increase in author satisfaction scores, leading to improved collaboration and long-term partnerships. Spearheaded a digital publishing initiative, significantly expanding the firm's e-book catalogue and increasing revenue from digital sales year-over-year.
• Stayed up-to-date on the latest trends in the book publishing industry and implemented new strategies and technologies to improve the performance of the editorial department, resulting in a 15% increasein sales of digital booksand a 10% increase in sales of foreign rights.
• Improved book launch process, increasing first-week sales. Managed and mitigated project risks for book launches and other publishing initiatives, ensuring smooth completion.
• Collaborated with the editorialteam to develop a new book acquisition strategy, increasing the number of high-quality book proposals received.
• Developed and implemented a new author onboarding process, increasing the number of new authors published each year.
   

University of Lagos Press 

Editor                                                           July 2018 - Feb. 2021

Achievements:

• Edited over 32 journals using the differentstyle guides: APA, Chicago style guide, Oxford, MLA, etc.
• Drafted illustration briefs and liaised with illustrators and cover designers. Engaged in fostering relationships and corresponding with high-profile clients,
• contractors, and partners (ghostwriters, editors, illustrators, printers, etc.); managing talent accounts; negotiating invoices, contracts and agreements.
• Managed the publishing processes, including design, layout, typesetting, and printing; coordinating the print and electronic publishing cycle; ensuring adherence to deadlines and budget requirements; setting publication standards.
• Supervised book marketing strategies, and initiatives, and planned promotional events thereby reaching over 40% sales within the first 8 months of resumption.

University of Greenwich, London, United Kingdom

Master of Arts in Strategic Advertising and Marketing Communications (Distinction)

Core Modules

• Business Analytics for Business Branding
• Digital Marketing
• Advertising and promotional development
  Content marketing Consumer behaviour

Dissertation topic: Examining the impact of online customerreview on the buying behaviour of Jumia Nigeria customers.

University of Benin, Benin-City, Nigeria

Bachelor of Arts in Mass Communication