Rajat Singh

Email Marketing & CRM Specialist with over 1.2+ years of hands-on experience transitioning from Email Development to Marketing Automation. Skilled in executing high-converting campaigns, CRM segmentation, lifecycle marketing, and multichannel communication across email, SMS, and push notifications. Proficient in tools like Klaviyo, Salesforce Marketing Cloud, HubSpot, and Google Analytics. Currently upskilling in advanced personalization, automation, and multi-platform CRM strategies. Open to roles in Email Marketing, CRM Strategy, Lifecycle Marketing, Retention Marketing, Campaign Management, and Marketing Automation in the UK.

Designed, developed, and QA-tested mobile-responsive email templates using HTML & CSS for diverse ESPs • Executed A/B testing frameworks for subject lines, CTAs, and dynamic content blocks, increasing open rates by 30% and CTR by 22%. • Supported the CRM and Email Marketing team with data segmentation, campaign QA, and Salesforce Marketing Cloud automation setup. • Assisted in Journey Builder execution and data extension setup within SFMC • Managed email deliverability, ensuring an inbox placement rate of 95% by monitoring bounce rates and spam filters. • Collaborated with marketing and CRM

• MSc Digital Marketing – Middlesex University, London (2025)