Ridhi Kapoor

I don’t just rank websites—I build digital ecosystems that attract, engage, and convert in this AI-driven world, delivering long-term results. My strategies are backed by data, fueled by humanized intent and creativity, and designed for impact.

• Grew CTA conversions by 25% through Internal Linking strategies. Doing in-depth research and creating Content that drives traffic and engagement. Revamped site health from 65% → 92%, ensuring seamless indexability and no errors in the website.
• Led cross-functional collaboration with Product and Development teams to drive high-performing SEO campaigns. Optimized content and site architecture for AI-powered search visibility, including Google AI Overviews. Resolved complex technical SEO challenges—ranging from crawlability and site migrations to advanced tagging, structured data, and indexation protocols.

• Certified in Generative Engine Optimization (GEO), with expertise in strategy development and analysis for AI-powered search updates. 
• Holds a Master’s in Digital Marketing from the University of Sunderland, London. 
• Proficient in Advanced Google Analytics (GA4), including setup, funnel creation, performance analysis, and reporting.