Sabu Arjunan

I am a senior designer with over 21 years of experience, specialised

in crafting impactful designs that tell compelling stories and place

customers at the heart of the creative process. My expertise spans

advertising, publishing, and, most recently, B2B marketing.

I have had the privilege of working as a multi-disciplined designer

at Hearst Magazines UK, one of the largest and most respected

publishing brands in the industry. Over the past year and a half,

I served as a Design Manager at B2B Marketing, focusing on print,

digital, and event (POS) design. My role involved delivering creative

solutions that aligned with both strategic business objectives and

a strong visual identity.

At B2B Marketing, I oversaw and produced layouts to the highest

standard by collaborating with the marketing team to secure

approval. I contributed to the creation of new branding for B2B

Marketing and served as its brand guardian, ensuring that all creative

work aligned with the company’s business model and objectives.

I was responsible for creating, overseeing, and leading the visual

identity of B2B branding across all touchpoints, including social media

marketing channels and print materials. Additionally, I designed all

creative assets for key events such as Martechopia, Ignite London,

and the B2B Awards, which are among the flagship events hosted by

B2B Marketing.

Previously, my work at B2B Marketing allowed me to contribute

to a vibrant professional community where marketers connect,

share insights, and collaborate. B2B Marketing provides cutting-edge

training, events, and relevant industry content to support marketers

in achieving their goals. This role enabled me to deliver creative assets

that not only enhanced the brand but also resonated with a dynamic

audience of like-minded professionals.

Joining your team would be an exciting opportunity to apply my

skills and creativity while contributing to meaningful work that drives

positive impact. I am passionate about transforming ideas into reality,

creating immersive experiences, and helping businesses connect with

their audiences in transformative ways.

I would welcome the chance to discuss how my experience and

expertise align with your needs for the Graphic Designer position.

Thank you for considering my application. I look forward to the

opportunity to contribute to your team’s success.

DESIGN MANAGER

B2B MARKETING | LONDON | JANUARY 2023 - APRIL 2024

KEY RESPONSIBILITY

• Oversaw and produced high-quality layouts in collaboration with the

B2B Marketing team, ensuring all designs secured stakeholder approval.

• Played a key role in developing new branding for B2B Marketing, serving

as its guardian to ensure all creative work aligned with the business

model and visual identity.

• Led the visual identity for B2B branding across all touch-points, including

social media channels, marketing materials, and print collateral.

• Designed print signage and digital assets for high-profile B2B Marketing

events, such as Martechopia, ABM Conference, Ignite London,

Propolis, and the B2B Marketing Awards, which successfully attracted

over 700 attendees per event.

• Generated new ideas and creative concepts to present to stakeholders

and project managers in Sales and Marketing, contributing to innovative

campaigns and projects.

• Created key reports, media packs, delegate information packs, and

sponsorship brochures, securing major sponsors like Just Global,

The Croc, Demandbase, and session sponsors like LinkedIn, Agent 3,

and 6Sense.

• Contributed to the company’s success in winning two PPA awards in

2023 for Propolis: Digital Product of the Year and Innovation of the Year.

SENIOR MARKETING DESIGNER

HEARST UK | LONDON | MAY 2001 - SEPTEMBER 2022

KEY RESPONSIBILITY

As a Senior Marketing Designer at Hearst UK, I oversaw all aspects

of design, creative direction, quality control, and accuracy for both print

and digital marketing communications. I played a key role in every stage

of the design process, ensuring that all work reflected the brand, supported

campaigns, and upheld the company’s core values at the highest standard.

My focus was on delivering creative solutions that aligned seamlessly with

overall business objectives.

I served as the primary point of contact for the consumer sales and

marketing teams, managing workflow and ensuring smooth collaboration

between internal and external stakeholders.

Newham College of Further Education, London - Date: September 1992 - May 1994

BTEC - Higher National Diploma in Graphic Design | Grade 15 Merits

Newham College of Further Education, London - Date: September 1990 - May 1992

BTEC - National Diploma in Graphic Design | Grade 10 Merits