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Sam Hubble

Sam Hubble

Behaviour Change Specialist

Marketing / Advertising / Public Relations

Cardiff, Castle, Cardiff

Social

About Sam Hubble:

I provide strategic input and advice to projects, campaigns, policy development, interventions and research activities that employ behavioural science to prompt sustainable behaviour change and tackle environmental problems.

I have expertise in behavioural science, including a PhD in Environmental Psychology, and have a wealth of experience in applying behavioural models in creative, innovative ways to develop solutions to behavioural problems for stakeholders across the public, private and third sectors in the UK and internationally.

Experience

I have expertise in behavioural science,  which I have applied to enhance projects, campaigns, interventions and research activities to prompt sustainable behaviour change and tackle environmental problems.

Highlights include:

-Developing and delivering Wales' award-winning, largest ever recycling campaign 'Be Mighty, Recycle' which aims to get Wales to no. 1 in the world for recycling. The high profile campaign uses celebrity ambassadors and influencers across TV, radio, social media, out-of-home and print media

-Delivering interventions and campaigns to reduce food waste, including commissioning and analysing qualitative and quantitative research and developing outputs for media, governments, business and other stakeholders. 

-Business development - producing and pitching proposals and other BD outputs to a diverse range of funders including governments, businesses, research councils and philanthropic funders
 

Education

PhD - Environmental Psychology - PhD researcher based in the Understanding Risk Research Group and School of Psychology at Cardiff University. Working in collaboration with the interdisciplinary Tyndall Centre for Climate Change Research and the EPSRC 'Top and Tail' Grand Challenge Network'. 

MSc - Science, Media & Communication (Distinction) - Studying communications science and how to research, pitch and produce media outputs and stories on scientific and technical topics.

BSC - Marine Geography (1st Class) - Specialising in marine ecology & conservation, climate change, geology, oceanography and research methods.

 

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