Sandra Nogales

Product Designer with 4+ years of experience delivering end-to-end SaaS and B2B2C product
design. Skilled in UX research, service design, and defining and validating UX patterns that
contributed to scalable design systems, working closely with product and engineering teams.
Known for turning complex requirements into intuitive, high-impact solutions that improve
adoption and reduce friction. Strong communicator and collaborator, experienced in stakeholder
alignment and contributing strategic insight to product decisions.

Alfred Smart — Product Designer | Spain | Mar 2022 – Present

•  Led transformation of legacy tools into a scalable SaaS platform, defining and validating
  core UX patterns and contributing to a design system used across multiple products.
   
• Owned UX research and product discovery, conducting heuristic analyses, interviews,
  usability tests, and surveys to inform evidence-based decisions.
   
• Delivered high-fidelity prototypes and specifications for web and mobile, aligning priorities
  across product, engineering, and stakeholders.
   
• Led cross-functional workshops to simplify complex requirements into clear,
  user-centered service design solutions.
   
• Improved usability flows to enhance adoption and user satisfaction across B2B clients.
  
  Key Skills: UX Research · Design Systems · Prototyping · Interaction Design · Product Strategy
  · Service Design · Stakeholder Management
   

Yumeda — UI/UX Designer | Germany | Sep 2021 – Feb 2022
 

• Led cross-functional workshops to simplify complex requirements into clear,
  user-centered service design solutions.
   
• Led UX/UI redesign of ICME Healthcare’s corporate website, improving accessibility,
  visual consistency, and international positioning.
   
• Designed personas, journeys, and responsive, accessibility-first interfaces to reduce
  cognitive load and improve usability.
   
• Delivered polished UI components, visual assets, and micro-interactions, elevating user
  engagement.
   
• Conducted competitor analysis, stakeholder interviews, and usability tests to validate
  design decisions.
  
  Key Skills: Accessibility (WCAG) · Responsive Design · Visual Design · Motion Graphics · User
  Testing

•  B.A. Digital Design & Creation — Open University of Catalonia
   
• Master Certification, UX/UI Design — Aula Creactiva, Spain
   
• Diploma, Illustration, Advertising & Design — ESDIP, Spain
   
•  B.S Social Work — Complutense University of Madrid (Sociology, Anthropology, Psychology;
  relevant for human-centred design)