Santosh Kumar

As a Brand Marketing Strategist, I have developed and executed data-driven marketing campaigns that enhance brand awareness, customer engagement, and market positioning. I specialize in brand storytelling, stakeholder collaboration, and PR strategies that align with business objectives. With a strong background in brand positioning, marketing budgeting, and corporate communications, I have successfully led initiatives that increased brand recognition, optimized marketing investments, and strengthened customer loyalty. My ability to analyze market trends and consumer insights allows me to craft compelling marketing strategies that drive business growth.

I am a brand marketing and communications professional with 4 years of experience in brand strategy, corporate communications, stakeholder engagement, and marketing budgeting across retail, EdTech, and automotive industries. I specialize in developing and executing brand marketing campaigns, managing PR initiatives, and enhancing brand positioning to drive business growth. My expertise includes market research, event planning, and corporate messaging, ensuring consistent brand representation across all communication channels.

Additionally, my background in business analysis has equipped me with skills in requirements elicitation, stakeholder management, gap analysis, and process optimization. I have worked closely with cross-functional teams to align marketing strategies with business objectives, improve operational efficiency, and support data-driven decision-making. My ability to analyze market trends, develop business cases, and create structured marketing frameworks has led to improved brand engagement, campaign efficiency, and ROI optimization.

I have a strong educational background, with a focus on brand marketing communications and brand marketing strategies. At Oxford Brookes University, I gained practical experience by working with real-time UK clients such as Brompton Bikes, Segen Solar Company, and Royce Lingerie. This hands-on experience in PR and brand strategy helped me develop a deep understanding of marketing principles and real-world applications, enriching my expertise in managing brand communications and strategies.