Sara Logie

Sara is an accomplished retail and ecommerce buyer with experience across beauty, accessories, jewellery, handbags, clothing, gift and home sectors. Known for her adaptability, dependability, and customer-centric focus, she excels in both start-up environments and large corporations. Her ability to combine visual aesthetics with commercial strategy, alongside her sharp analytical skills, has been integral to her success. Sara’s expertise spans product development, sourcing, merchandise strategy, range building, sustainable initiatives, and expanding businesses internationally.

Currently contracting for Cairngorm Trading Ltd, Sara successfully launched a product range and brand in the baby category on Amazon’s UK and USA marketplaces. Her strategic leadership has paved the way for future expansion into other sectors such as gardening and pet products. Previously, Sara worked as a Production Manager for beauty brands Votary and Verden Ltd, where she improved product quality and critical path processes.

One of Sara's career highlights was her four-year tenure as Brand Manager for Rabot 1745 Beauty at Hotel Chocolat. There, she led product development, expanding the business to £2 million in revenue. Her innovative mindset resulted in the launch of award-winning skincare products and she managed the distribution to international markets including the UK, USA, Korea, and Japan.

Sara’s career also includes roles at several renowned companies. She held Buying roles at Crew Clothing, Gap, French Connection, and House of Fraser. She holds a B.A. in Fashion and Textiles Management from the University of Leeds and has completed training in Digital Media and Design Thinking at the University of Oxford.

Design Thinking Practioner at Oxford University of Continuing Education

BA Hons Textiles Management at Leeds University

HND Textiles Technology at Nottingham Trent University