Seyi Falope

Data Scientist with over 4 years experience in Data Analytics and Marketing, adept at utilizing advanced analytics, machine learning, and statistical modelling techniques to extract valuable insights and patterns from complex datasets. Skilled in developing predictive models for data-driven decision-making, performing thorough exploratory data analysis, creating informative visualizations, and collaborating across teams to address business challenges.

**TECHNICAL SKILLS**

*Database and Data Querying:* PostgreSQL, MySQL, SQLite

*Data Analysis & Visualization Tools:* SQL, Python, Advanced Excel, Microsoft Power Bi, Matplotlib, Seaborn

*Machine Learning Algorithms:* SVM, Random Forest, KNN, Neural Networks, Linear Regression, Logistic Regression, K-Means

*Deep Learning Frameworks:* CNN, LSTM, ANN, Tensorflow, Keras

*Big Data:* Apache Spark

*Integrated Development Environment:* Google Colab, Jupyter Notebook, Spyder

*Product Analytics:* Google Analytics, Tag Manager

DATA SCIENTIST / DATA ANALYST - Ovifeed May 2023

 • Developed and trained a predictive lead generation model with 93% accuracy using advanced analytics and machine learning techniques, leveraging Python, Scikit-learn, and Random Forest algorithm; significantly enhanced targeting efficiency and increased potential customer conversion rates.

 • Conducting thorough exploratory data analysis and visualizations to uncover hidden relationships, trends and patterns that could potentially increase sales and revenue 

• Performed a cluster analysis to classify and identify unique customer segments, driving targeted marketing strategies that achieve a 7% increase in sales revenue in the subsequent month.

 • Created 15+ data visualizations and dashboards to communicate findings to both technical and non-technical audiences. Utilized Python, Excel and Power BI 

• Preprocessing and engineering relevant features to improve machine learning models performance by 5%+ accuracy.

 • Collaborating with teams to devise data-centric solutions and execute projects

 • Ensuring data quality, integrity, and ethical handling in all stages of analysis to guarantee reliable insights.

 • Authoring reports and presentations to communicate and deliver clear data insights and findings 

BRAND ANALYTICS MANAGER - Olam International 05/2020 - 01/2023 

• Analysed market intelligence data and presented valuable business insights on competitions, industry trends, pricing, and distribution, leading to a 100% data driven decision in marketing efforts and 17% reduction in marketing campaign expenditure 

• Coordinated market intelligence activities and data collection procedures identifying and resolving 3+ inefficiencies and lack of validations, resulting in over 25% reduction in weekly report preparation time while ensuring data integrity

 • Prepared 40+ data visualizations to effectively communicate insights to senior management and nontechnical stakeholders

 • Evaluated marketing data utilizing Excel to assess potential promising opportunities for growth and investment.

 Data Analyst - B2B Marketing - Olam International 05/2019 - 04/2020

 • Conducted market research and performed data analysis using Excel and SPSS to identify opportunities and understand customers products needs which resulted in the launch of 2 new FMCG products and 11% increase in revenue

 • Generated 10+ visually appealing reports and visualizations using Excel, providing valuable insights for decision-making, and streamlining data entry processes, resulting in improved efficiency. • Compiling periodic management reports based on the collected dat

• Master of Science in Data Science 01/2023 - 05/2024 
• University of Hertfordshire, United Kingdom 

• Master of Business Administration 02/2016 - 07/2018 
• Cyprus International University – North Cyprus

•  Bachelor of Science in Economics 09/2010 - 07/2014
•  Bowen University – Nigeria (First Class)