
Shauna Roper
Marketing / Advertising / Public Relations
About Shauna Roper:
I am currently a student at the University of Stirling studying a combined BA(hons) in Film & Media and Marketing. Previous to studying I'd been working as an admin assistant at Bidwells in the estate agency team, my main responsibilities were taking incoming calls and responding to emails, producing marketing material for properties we have coming to the market and taking data from the web portals and summarising this information into an easy-to-understand format for the client. I'd often compare this data to feedback we received from interested parties and explain why a property may be under performing or indeed performing well. More recently, I'd been helping create social media content for the Scottish agency team and working on a showreel, highlighting my department’s recent property success stories, I'd decided the running order, what video clips to use, produce short and snappy descriptions and headings, as well as consulting with the marketing department for feedback and suggestions. I am very keen to expand upon the knowledge I have already gained in the workplace and develop a career in public relations or marketing hence returning to university.
A career in marketing or public relations requires an individual who is quick thinking, diplomatic, adaptive, creative, articulate and analytical, these are all attributes that I recognise within myself. Throughout my career in both customer service and estate agency I have shown that I am more than capable of communicating clearly and effectively, both via oral and written means, whether that be with customers or liaising with photographers, newspapers, clients or potential purchasers. At my previous stint at university, I had studied forensic anthropology, although, this degree wasn’t the right fit for me, I had learned invaluable research, analytical and statistical skills, which I can use to my advantage while studying and indeed my future career.
Experience
Previous to studying I'd been working as an admin assistant at Bidwells in the estate agency team, my main responsibilities were taking incoming calls and responding to emails, producing marketing material for properties we have coming to the market and taking data from the web portals and summarising this information into an easy-to-understand format for the client. I'd often compare this data to feedback we received from interested parties and explain why a property may be under performing or indeed performing well. More recently, I'd been helping create social media content for the Scottish agency team and working on a showreel, highlighting my department’s recent property success stories, I'd decided the running order, what video clips to use, produce short and snappy descriptions and headings, as well as consulting with the marketing department for feedback and suggestions. I am very keen to expand upon the knowledge I have already gained in the workplace and develop a career in public relations or marketing hence returning to university.
Education
BA(hons) Film and Media & Marketing
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