Simon Russell

As a Senior Games Developer at Ridley's Games, a division of Chronicle Books, I create engaging and innovative games that combine digital and physical elements. With over 20 years of experience in the toy and game industry, I have a deep understanding of game mechanics, user interface, and industry trends. I have worked on multiple successful titles for global brands such as Transformers, Monopoly, Star Wars, and Angry Birds, collaborating with internal and external teams across marketing, brand design, legal, and development.

In addition to my role at Ridley's Games, I am also the Director of Russell Design, a game design consultancy that I founded in 2018. I provide game design services to various mobile and board game clients, specialising in game mechanics and creative thinking. I am passionate about the games industry and its potential to create immersive and meaningful experiences for players of all ages and backgrounds. I am always eager to learn new skills, explore new genres, and challenge myself as a game developer and designer.

Snr. Games Developer

Ridley's Games | Chronicle Books (Full-time)
Nov 2022 – Jan 2024 (1 yr 3 mos)
Windsor, England, United Kingdom

Director

Russell Design (Full-time)
Jun 2018 – Sep 2022 (4 yrs 4 mos)
Windsor, England, United Kingdom

• Lead design consultant for mobile and board game clients.
• Specialized in game mechanics and industry trends.

Senior Games Designer

Hasbro
Jun 2012 – Jun 2018 (6 yrs 1 mo)

• Designed key game features, guiding production from concept to final polish.
• Executed the company’s creative vision and product strategy.
• Led the design and integration of key systems and technologies.
• Expert in game mechanics with a deep knowledge of the board games space.
• Worked closely with globally based teams (Marketing, Brand Design, Legal, External and Internal Developers).

Games Designer

Hasbro
Oct 2008 – Jul 2012 (3 yrs 10 mos)

Assistant New Media Designer

Hasbro
Feb 2006 – Sep 2008 (2 yrs 8 mos)

Community Liaison – Team Leader

Wizards of the Coast
Mar 2004 – Feb 2006 (2 yrs)
Newport, United Kingdom

20 years in the product games industry.