Somnath Saha

Dynamic and results-driven Visual Merchandising Manager with 15+ years proven track record of creating captivating in-store displays, optimizing product presentation, and driving sales growth. Seeking a challenging position to leverage creativity, strategic thinking, and leadership skills in enhancing the visual identity of a retail brand. Highly motivated and results-driven visual merchandising professional with experience in product display, inventory management, and promotional campaigns.

As a Visual Merchandising Manager/ Display Manager, I have been a creative visionary responsible for shaping the aesthetic and atmospheric essence of a retail environment. My role has been a blend of art and science, balancing the artistic aspects of visual presentation with data-driven insights to enhance customer engagement and drive sales. 

Head Visual Merchandiser - Asst. General Manager, 03/2021 -  04/2024

Reliance Retail Ltd. - Bangalore, India

• Developed and executed visual merchandising strategies for a portfolio of 75+ stores, resulting in a 15% increase in sales within three years.

• Led a team of visual merchandisers and collaborated with cross- functional teams to ensure consistent brand representation across all channels.

• Implemented innovative display techniques, including signage and merchandise displays, to enhance the customer experience.

• Conducted regular store visits to provide guidance, feedback, and training to ensure visual standards compliance.

• Contributed to cross-functional initiatives and projects, aimed at driving overall business success through strategic procurement practices.

• Managed an annual budget of £ 800,000.

Administrative Officer, 01/2019 - 02/2021, High Commission of India – London, UK

• Maintained confidential records in accordance with data protection regulations.

• Used judgement in interpreting and applying legislation, instructions and guidelines, and in selecting and applying appropriate methods and processes.

• Liaised with high commissions and embassies for events.

• Developed departmental and project budgets and tracked expenses.

Senior Manager - Visual Merchandising, 06/2017-12/2018, United Colors of Benetton - New Delhi, India

• Successfully managed and developed a team of 10+ corporate, regional and Field Visual Merchandisers, demonstrating strong leadership skills.

• Managed multiple projects and priorities in a fast-paced environment.

• Worked with top management on strategy development and execution planning for 280 stores.

• Conceptualized and implemented seasonal visual merchandising plans, resulting in a 20% boost in customer engagement and sales during key promotional periods.

• Collaborated with the marketing team to integrate promotional campaigns into store displays, creating a cohesive and impactful brand presence.

• Utilized strong analytical skills to assess product performance and adjust merchandising strategies accordingly.

Country Visual Merchandising Material & Order, 07/2014 - 06/2017,

H&M (Hennes & Mauritz) - New Delhi, India

• Led the sourcing, negotiation and general contract life-cycle management of various activities both in store design and visual merchandising categories.

• Developed innovative in-store visual solutions for seasonal campaigns, special events, and product launches.

• Provided guidance on color schemes, lighting, props and mannequins.

• Contributed to cross-functional initiatives and projects, aimed at driving overall business success through strategic procurement practices.

• Identified and on-boarded new suppliers, as well as managed relationships and performance with existing suppliers to ensure high-quality and cost-effectiveness.

• Developed and implemented cost-saving measures resulting in a 15% reduction in VM expenses.

• Successfully executed financial forecasting and planning to ensure optimal VM resource allocation in the stores.

Head Visual Merchandiser, 12/2012 - 04/2014, Biba – New Delhi, India

• Developed and implemented visual merchandising strategies to enhance customer experience and drive sales growth

• Trained staff on correct setup of fixtures, props, mannequins for optimal presentation of products.

• Monitored inventory levels to ensure adequate stock was available for display purposes.

• Created effective store window displays, in-store signage, and other visual elements that promoted merchandise.

• Utilized effective floor plans to maximize product visibility and optimize retail space utilization.

Regional Visual Merchandiser, 04/2009 - 12/2012, Adidas – Bangalore, India

• Directed layout changes for seasonal merchandise and ensured appropriate placement of products on shelves and racks.

• Communicated regularly with regional directors regarding progress updates and potential issues related to visual merchandising efforts.

• Created compelling visuals that showcased merchandise, drew attention to promotional items, and increased customer engagement.

• Worked closely with vendors to ensure timely delivery of new products or promotional materials within designated areas.

Bachelor of Design: 03/2009

National Institute of Fashion Technology, India