Stephanie Jato

Stephanie is an innovative marketing professional with over five years of experience in conceptualising, executing, and evaluating Marketing strategies to enhance brand reputation, build brand awareness, improve audience engagement, and generate leads in B2B and B2C environments.

Excellent communication skills with the ability to convey complex Digital Marketing concepts to stakeholders. Demonstrated capacity to supervise diverse teams in creatively demanding environments. Proven ability to collaborate with cross-functional teams across all levels of business. Hands-on executor with the ability to develop organisations by effectively engaging with target audiences, driving website traffic, and creating content aligned with organisational objectives and brand identity.

AREAS OF EXPERTISE

CAREER ACCOMPLISHMENTS

• Grew Pufferfish’s LinkedIn audience by 30% month-on-month between October 2021 to December 2022.

• Grew Pufferfish Paid ads CTR from 1.2% to 5.4% using effective keyword and SEO strategies and tactics.

• Grew Pufferfish’s internal stakeholder engagement by 32% by employing agile internal communications strategies.

• Successfully pushed the Pufferfish website bounce rate from 64% to 52% in 6 months.

• Boosted traffic to the Blitzkrieg Shop website by 60% following the successful execution of a fully integrated omni-channel marketing campaign.

• Grew Blitzkrieg Shop's Instagram Audience by 322 followers within one week by employing effective social media content and engagement strategies.

Master of Science in Marketing  - January 2020 - June 2021
Glasgow Caledonian University, Glasgow, Scotland 
Graduated with Distinction – Winner of the Best Student and Joint Best Project prizes