sudhanshu shetty

I am a dynamic, results-driven marketing professional with over three years of experience in sports partnerships and marketing, including Formula E and international cricket. With a proven track record of securing £500k in sponsorship deals, I excel in driving revenue growth and building long-term client relationships. I maintain a curated list of 5k potential sponsors across industries, with direct contacts to CMOs and founders, which can be utilized to secure future partnerships. Equipped with a Masters in Marketing and Strategy from Warwick, I bring strategic thinking, creativity, and a collaborative spirit to drive success in sports partnerships. I have the right to work in the UK without requiring any company sponsorship.

At Mahindra Racing, I developed a robust database of 5,000 potential sponsors, including CMOs and founders across various industries, which helped strengthen our sponsor acquisition strategies. My role also involved managing global brand relationships, ensuring smooth sponsor activations and long-term satisfaction.

In my previous role at ITW Global, I secured over £500k in sponsorships for international cricket teams, managing high-profile partnerships with brands like Uber and Hisense. I also led the delivery of successful digital, social media, and match-day campaigns, ensuring alignment with client expectations.

I hold a Master’s in Marketing and Strategy from the University of Warwick (2023-2024), which provided me with in-depth knowledge of strategic planning, consumer behavior, and market analysis. I also earned a Bachelor’s degree in Sports Management from the International Institute of Sports Management (2018-2021), which helped lay a strong foundation in sports marketing, partnerships, and stakeholder management. This educational background equips me with both the theoretical knowledge and practical skills necessary for success in sports partnerships and marketing roles.