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Tamoghni Bose

Tamoghni Bose

International Marketing Specialist

Marketing / Advertising / Public Relations

Nottingham, Nottingham

Social

About Tamoghni Bose:

Enthusiastic about all things advertising and marketing. Expert in understanding a brand's target group (Tier 1-4)  and devising brand strategies using traditional and trending touchpoints. Collaborated with CXOs, CMOs, and senior leadership to deliver cutting-edge marketing materials, such as brand marketing campaigns (ATL/BTL), social media, and earned media campaigns. Adept at analysing campaign performances and optimising them for improvement.

Experience

Enthusiastic about all things advertising and marketing. Expert in understanding a brand's target group (Tier 1-4)  and devising brand strategies using traditional and trending touchpoints. Collaborated with CXOs, CMOs, and senior leadership to deliver cutting-edge marketing materials, such as brand marketing campaigns (ATL/BTL), social media, and earned media campaigns. Adept at analysing campaign performances and optimising them for improvement.

Education

At BYJU'S I led the marketing, brand & growth strategy - where have been able to decrease CPL's by 3X, increase OR% & CTR% by 2X, drive user growth by 3X, build brand awareness & much more. > Led branding and marketing campaigns for all BYJU'S products worldwide.
> Headed a powerhouse team of 54 professionals across the globe, spanning marketing, branding, blogs, content, SEO, program management, video artists, video editors, design, and data analytics.
> Successfully increased organic leads on the BYJU'S website by 10X through strategic website product and tech enhancements.
> Collaborated with the programmatic ad revenue team to reduce lead costs by 3X.
> Achieved record-breaking Email Marketing campaign performance with the highest engagement rates in the EdTech industry in terms of OR% and CTR%.

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