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Tamoghni Bose

Tamoghni Bose

Senior Product Marketing Manager

Marketing / Advertising / Public Relations

Nottingham, Nottingham

Social


Services offered

Marketing professional with over 8 years of experience specializing in data-driven growth strategies and innovative Go-to-Market (GTM) planning. Expert in enhancing customer engagement, acquisition, and retention, with a strong ability to manage significant budgets and collaborate effectively with cross-functional leadership teams. Demonstrated success in launching products in new international markets, significantly exceeding sales targets, and driving competitive analysis to optimize pricing strategies. Proven leadership in managing multimillion-pound budgets, achieving substantial cost savings through strategic vendor negotiations, and developing integrated marketing strategies, digital campaigns, and lead generation efforts across B2B/B2C sectors, particularly in SaaS or tech.

Approximate rate: £ 60 per hour

Experience

My name is Tamoghni Bose, and I bring over eight years of comprehensive marketing experience, specializing in product marketing strategies and data-driven growth across multiple sectors, particularly in SaaS and tech.

Most recently, I completed my MBA in Marketing and Strategy from the University of Nottingham, where I delved deep into strategic market relations and digital economy business intelligence. This academic pursuit was complemented by my role as a Product Marketing Manager at UKRI PhenomUK, where I led the inbound marketing strategy that attracted 3,000 users in just three months and enhanced our social media engagement significantly.

Before that, I was the Senior Manager for Product Marketing and Strategy at BYJU’S in Bangalore. Here, I spearheaded comprehensive marketing plans that resulted in a 15% revenue increase and managed the launch of a new SaaS platform, acquiring 50,000 users in the first quarter. My strategy always revolves around understanding market needs and aligning our products to meet those needs effectively, which was evident when we achieved a 150% year-on-year sales increase for a flagship maths platform through meticulous market segmentation and launch strategy.

Throughout my career, I have consistently leveraged data to drive decisions, enhance customer engagement, and optimize go-to-market strategies. I am proficient in various digital marketing tools and analytics platforms, including Google Analytics, SEMrush, and Salesforce CRM, which empower me to deliver on ambitious marketing objectives.

I am particularly excited about the opportunity at your company because I admire how you integrate technology to redefine consumer experiences. I am eager to bring my background in cross-functional leadership and my proactive marketing approach to your team, contributing to your continued success and innovation.

Education

MBA (Marketing & Strategy) - UoN

Modules Focused: Project Management, B2B Strategic Market Relations, Business Intelligence in Digital Economy, Leadership and  Change Management, Sustainability and Decision Making.

 

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