Tony Cornwall

Fractional CMO CRM & Retention

Marketing / Advertising / Public Relations

Thetford, Breckland District, Norfolk

Services offered

I’m a commercially focused Fractional CMO and CRM & Retention specialist with 5+ years’ experience helping ecommerce and consumer brands scale profitably.

My core strength is building end-to-end growth systems — combining CRM (Klaviyo), paid media, lifecycle strategy, CRO and automation — so acquisition, retention and revenue actually work together.

I’ve built and led retention and growth systems for brands including FWBEAUTY, Solo Skin London, Pretty Next Door, Roca Restaurant Bedford and Live4Less, where email and SMS became core revenue channels rather than “nice to have” add-ons.

Alongside CRM, I have deep hands-on experience scaling Meta Ads, maintaining a 3.4 average ROAS over a 2-year period for a multi-million-pound DTC beauty brand by tightly integrating paid acquisition with retention strategy.

I’m also a co-founder of Live4Less, where I designed and launched a live-selling commerce system that generated just under £20k in revenue in the first week — giving me real operator insight, not just agency theory.

I work best with founders and leadership teams who want clarity, structure and sustainable growth, not fluff or vanity metrics. I’m a Klaviyo Partner, OptiMonk Partner, and believe the best results come from simple systems, strong fundamentals and consistent execution.

Growth strategist

Crm specialist

Fractional cmo

Lifecycle marketing

Retention specialist

Paid media specialist

Approximate rate: £ 95 per hour

Experience

I’m a senior growth leader with over 5 years’ experience working as a Fractional CMO and CRM & Retention Lead for ecommerce, hospitality and consumer brands. My background spans full ownership of growth strategy and execution across CRM (Klaviyo), paid media (Meta), lifecycle marketing, CRO, automation and analytics.

I’ve led and built end-to-end growth systems for brands including FWBEAUTY, Solo Skin London, Pretty Next Door, Roca Restaurant Bedford and Live4Less, where retention channels became core revenue drivers rather than supporting tactics. Over a 2-year period, I also led Meta Ads scaling for a multi-million-pound DTC beauty brand, maintaining a 3.4 average ROAS through tight integration between acquisition and retention.

Alongside client work, I’m a co-founder and operator, having launched and scaled ecommerce infrastructure firsthand — including a live-selling commerce system that generated just under £20k in its first week. I work closely with founders and leadership teams to create clear, scalable and commercially sound growth engines.

Education

My expertise is built through hands-on, real-world application rather than traditional academic routes. I’ve developed specialist knowledge across CRM architecture, lifecycle strategy, paid media scaling, attribution and automation by owning outcomes inside live businesses.

I’m a Klaviyo Partner and OptiMonk Partner, and I continuously deepen my skillset through platform-led best practices, experimentation, testing frameworks and direct brand ownership. My approach to learning is practical, commercial and results-driven — focused on what moves revenue, improves efficiency and scales sustainably.