Tulasi Mohanraj

As a current Marketing Management student at Oxford Brookes, I bring a dynamic blend of academic knowledge and practical experience to the realm of marketing and sales. My coursework at Oxford Brookes has equipped me with a robust foundation in marketing strategies, consumer behavior, and market analysis. Beyond the classroom, I have actively immersed myself in the professional arena, gaining valuable experience in both marketing and sales. This hands-on experience has provided me with insights into crafting effective marketing campaigns, understanding customer needs, and navigating the intricacies of sales processes. I am passionate about applying my academic insights to real-world scenarios, contributing to the innovative and ever-evolving landscape of marketing. Looking forward, I am eager to leverage my academic achievements and practical expertise to make meaningful contributions in the dynamic field of marketing management.

WorldVentures Ltd (International Travel Club) - Direct Selling Independent Representative

In this role, I successfully leveraged online platforms for strategic marketing, recruitment, branding, and boosting website traffic over a span of three years. Utilizing digital tools such as webinars and product training videos, I provided effective sales training and promotion. Additionally, I autonomously developed and managed a dynamic sales team of 80+, showcasing adept leadership and organizational abilities.

Pandolab Sdn Bhd (Blockchain-based, Decentralized Platform) - Marketing Manager

In this dual-location role, I spearheaded the development of diverse social strategies and curated engaging cross-platform content for brand growth. Through efficient virtual meetings, I coordinated large groups for productive collaboration. My sales expertise was demonstrated through personal sales of 250, and I played a key role in fostering business expansion. Additionally, I generated social media reports, increasing the following base to 5000, analyzed metrics, refined strategies, and optimized content for online visibility. I also partnered with major esports entities, successfully planning and executing events for increased brand exposure. Managing a group of over 800 customers and handling over 10 regional partners worldwide, I worked closely with the IT team on seamless, user-friendly website and app development.

Bermiza Sdn Bhd (FMCG Business) - Marketing Executive

In this role, I focused on market analysis to gain insights into competition pricing and consumer data. I successfully increased company online sales by 25% over a four-month period. Additionally, I updated the company's social media image, website, and session selection with a new online tool.

This  highlights my extensive experience in direct selling, marketing management, and executive roles across diverse industries, showcasing leadership, strategic marketing, sales expertise, and a track record of achieving business growth and development.

I pursued a BA Hons in Business & Marketing Management at Oxford Brookes University from January to December 2023. This comprehensive program equipped me with a solid foundation in business principles and specialized knowledge in marketing management. The curriculum covered a range of subjects crucial for navigating the dynamic business landscape, including strategic marketing, consumer behavior, and market analysis. My academic journey at Oxford Brookes University enhanced my analytical and strategic thinking skills, providing a well-rounded education that aligns with the demands of the contemporary business and marketing industry.