Will Malkin

Commercially minded digital marketing and CRM specialist with 7+ years’ experience delivering data-driven B2B campaigns and client insights across tech, sustainability, and service sectors. Highly creative and innovative, I think differently to develop fresh, strategic approaches that drive customer retention and revenue growth.

Led the development of a postcode segmentation model using SQL, Power BI, and UK Census data to empower Account Managers with hyper-targeted insights, resulting in a 19% revenue uplift and revolutionising internal account management processes. Skilled at collaborating cross-functionally to deliver innovative solutions and align business development with client needs.

Eager to leverage my analytical expertise, stakeholder influence, and out-of-the-box thinking to manage and grow a portfolio of high-value accounts.

GreenAcres Group | Digital Marketing Manager 
Nov 2021 – Mar 2025

• Generated a +37.9% YoY uplift in online leads and +£1.6m in digital-attributed revenue through cross-channel optimisation (Meta, Google Ads, SEO)
• Implemented automated CRM journeys (HubSpot/Opus) increasing lead conversion by 55.56% and email engagement by 29%
• Worked cross-functionally with sales and operations teams to align marketing with business development efforts
• Delivered board-level reporting and insights, helping secure £30,000 investment for digital growth initiatives

The Grove Group | Marketing Coordinator 

Jul 2019 – Nov 2021 

• Built and maintained strong client relationships, serving as the primary point of contact for marketing needs and campaign performance reviews
• Developed targeted strategies that increased digital sales by over 250%, social media engagement by 568%, and website traffic by 150%
• Worked closely with sales teams to align marketing efforts with revenue goals, contributing to business growth
• Created and executed customer-centric campaigns that improved lead generation and brand engagement

British Touring Car Race Team | Social Media Manager 

Apr 2019 – Sep 2020 

• Drove social media strategy and events for two successful race teams. Working alongside the Team Principal and Events Coordinator, I built a following from 0 to 6500 in less than a year

Psychologies Magazine | Videographer 

2018 – 2019: Part of the strategic transformation from print to digital format

Giant Peach | Videographer 

2017 – 2018: Worked on numerous B2B employee branding communication projects 

Bournemouth University 2014 - 2017  

Computer Animation Arts degree 2:1