William Welch

Personal Statement

With over 25 years of executive-level leadership experience, I am a strategic and results-driven CEO/Managing Director with a track record of successfully leading organisations through transformation, innovation, and sustainable growth. My expertise spans diverse sectors including electrical distribution, lighting, facilities services, technology innovation, and startup ventures, delivering impact across PLCs, SMEs, and entrepreneurial businesses in both domestic and international markets.

Throughout my career, I have consistently delivered measurable outcomes by aligning operational execution with strategic vision. Whether leading national infrastructure projects, securing multi- million-pound contracts, or developing patented smart technologies, I bring a dynamic leadership style that combines commercial acumen with an unwavering commitment to execution. At David Webster Lighting, I led a complete business turnaround from a £2M loss to a £3M profit within two years. At IVITI Lighting, I launched and scaled a business that grew revenues by over 300% in three years, earning Tier One supplier status among the UK’s top electrical wholesalers.

In response to market challenges during the Covid period, I co-founded Senslite Ltd in August 2020, where I currently serve as Managing Director. The business specialises in innovative electrical products sold across the wholesale sector, Amazon Direct Fulfilment, and direct-to-contractor channels. I personally led product development, global sourcing, and e-commerce strategy, creating the patented SpacerConnect product line and securing national accounts and independent distributors. I also built and managethe full operational infrastructure including sales, finance,administration, and supplychain functions. This role has allowed me to stay connected to the sector, innovate quickly, and build a strong foundation in digital retail and manufacturing partnerships.

As a Chartered Director and Fellow of the Institute of Directors, I bring strong governance, boardroom experience, and a strategic mindset, underpinned by technical knowledge and entrepreneurial insight. My work as a Non-Executive Director in listed businesses and startups alike has helped shape forward- thinking strategies, secure institutional investment, and lay the groundwork for sustainable growth.

I am now seeking a senior executive position, Chair ,CEO, MD, OD, Country Manager or equivalent permanent role , where I can apply my leadership capabilities, sector expertise, and strategic foresight to drive value creation, operational excellence, and long-term business transformation.

Warm regards, Bill Welch,

Visionary and results-driven Director & Founder with over 25 years of executive leadership experience driving strategic growth, operational excellence, and product innovation across service-based and distribution-focused businesses. Proven success in building companies from the ground up, leading cross-functional teams, and managing full P&L responsibilities across domestic and international markets. Expert in launching patented products, scaling B2B and D2C distribution models, and executing cost-saving initiatives through global sourcing and supply chain optimisation. Adept at securing key partnerships, negotiating multimillion-pound contracts, and driving sustained revenue growth. Recognised for strategic foresight, high-impact decision-making, and building agile organisations that thrive in competitive, fast-paced environments.

• Cranfield University, School of Management                  Business Leaders Residential Programme
• Bouygues Construction Marco Polo International          Leadership Development Programme
• Stevenage College                                                               ILM Level 7, Qualified Executive Coach & Mentor
• The Institute of Directors (IoD)                                          Qualified Chartered Director
• The Institute of Directors                                                   Fellow
• Cranfield Management Association                                  Member
• Leading H&S                                                                        Certificate in leadership